Senior Media Planner/Buyer
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Qualifications
- Display, CPA, CPM, CPC, Online Media Buyer, Social
- 1-3 years digital paid media experience, with a minimum 1 year demonstrated success in performance-based online media buying
- Minimum 6 months experience media buying on Facebook
- Experience building out media plans
- Experience managing an advertising budget of at least $100k/mo.
- Demonstrated success in managing high-volume media buys
- Exceptionally-detailed knowledge of metrics, specifically A/B, multi-variant testing and ROI analysis
- Desire to work in a very fast-paced environment and handle multiple initiatives at one time
- Ability to look beyond the quantitative whenever possible
- Strong analytical abilities and the ability to communicate findings
- Self-starter mentality with drive to succeed
- Bachelor’s degree
- (preferred) Comfortability with crafting ad copy yourself if needed
- (preferred) Excitement to learn new platforms and throw new ideas against the wall
- Lead campaign strategy across multiple social platforms including but not limited to Facebook, Native, and SEM
- Proactively plan, manage, and execute all campaigns for our internal team
- Negotiate, purchase, and consistently optimize profitable media buys by obtaining the most competitive prices in the marketplace
- Work with creatives and analysts to gather and analyze data, craft insights, and make recommendations on a daily basis
- Consistently run small tests in new markets, geos, time periods, and more, and closely monitor performance
- Managing CPM, CPA, and CPC campaigns, and reviewing backend performance to ensure specific profitability goals are being met
- Build long-term relationships with our media partners
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