Qualifications

• 2-5 years of experience driving growth & acquisition via Paid Social, Display Marketing, SEM
• Bachelor’s degree in a quantitative field (e.g. economics, statistics)
• Expertise in using Facebook Power Editor, Google AdWords.
• Exceptional analytical abilities with a high attention to details
• Ability to identify trends and turn data into actionable business insights and hypothesis
• Creative problem solver with a balance of strategic thinking and detailed execution
• Exceptionally-detailed knowledge of metrics, specifically A/B, multi-variant testing and ROI analysis
• Strong time-management skills
• Excellent written and verbal communication skills
• Self-starter mentality with drive to succeed
• Proficiency in Excel is a must
• Familiarity with marketing management tools (e.g. Marin, Kenshoo, Nanigans) preferred
• Experience in SQL a plus

• Manage a portfolio of performance marketing campaigns including paid social and display across multiple verticals and geos
• Conduct hands-on bid optimization; Develop and implement strategies for targeting, creative, and funnel optimization to meet and exceed volume & ROI targets
• Work with the creative and content team to develop creative assets and drive the creative testing roadmap
• Communicate A/B test results and recommendations from programs with team and senior leadership
• Prioritize execution strategy based on revenue potential
• Stay ahead of industry trends and leverage emerging capabilities in the digital landscape