Loot Crate was founded in 2012 around a simple idea: put the awesomeness of Comic-Con in a box. Today, we ship some of the coolest geek, gaming, and pop-culture collectibles and accessories to a subscriber base in the hundreds of thousands (with no signs of slowing down) making us one of the top subscription box services in the world! We’ve assembled an amazing team of passionate, ambitious, impossibly nerdy people who cultivate our amazing fan community, provide support of the highest caliber, and generally just sit there radiating niceness. We’re always on the lookout for fun, hard-working new people to join our team and make Loot Crate even better.

THE ROLE:

The Brand Director will be a leader on the Crate (subscription box) management team, who manages the product direction and “cross functional team” (*including: Marketing, Merchandising, Procurement, Design, Development/Engineering, Operations, Customer Support, and Finance) through the Crate recurring life cycle from conceptualization through business development, launch, fulfillment, and post mortem analysis. S/he will be responsible for bringing together all these moving parts into a world-class customer experience. The Brand Director will manage the business’s P&L.

He/she will have a pivotal role in the curation of each individual Crate's thematic product assortment to include a mix of unique, exclusive and proprietary items across a range of relevant categories. This includes the development of our own products (e.g. figurines, t-shirts, home goods, etc.) so an understanding of the product development process is necessary. This will also include working closely with existing MLB partners to identify items that will delight subscribers and assist in the identification, curation and financial negotiation of those items.

The Brand Director will develop a thorough understanding of our customer profile and should have a deep passion for baseball and knowledge of its demographic. He/she will work with specialists on the cross functional team to build a distinctive targeted customer profile for each team crate and will develop a marketing/communications strategy, in line with the P&L, that achieves our financial and marketing goals.

He/she will manage the ongoing relationships with IP owner, broadcast partners, MLB league officials, corporate sponsors and MLB licensees.. These relationships will be leveraged to acquire additional licensing rights, develop compelling product and promotions that allow the business to meet the financial objectives.

In conjunction with the team Project Manager, he/she will facilitate moving the team through the Crate development/management process ultimately delivering a consistently “awesome” product and experience on time and on schedule.

WHAT YOU’LL DO:

• Collaborate with Senior Management to understand overall strategic plans and align KPI’s for the Loot Sports MLB crate
• New feature and product development
• Lead cross-functional teams for assigned crates through life cycle process with a focus on: delivering on time, exceeding customer satisfaction objectives and nailing financial KPI’s
• Secure and maintain relationships with IP owner (licensor) and build expert knowledge of licensed brand assets and aesthetics
• Manage the process for development, review and approval on all uses of IP assets on products and marketing materials related to the crates
• Develop and maintain a working knowledge of the customer profile and for each assigned Crate concept in order to better support decision making on crate branding, product assortments, and customer experience
• Work on continuous improvement of the planning process through all phases of the product life cycle
• Collaborate with digital marketing team to provide them with information and assets essential to optimize reach of each crate
• Manage a team that leads activation, community, and customer loyalty events
• Identify relevant market and industry trends to inform planning and decision-making

WHAT DEFINES SUCCESS:

• Through your entrepreneurial grit, you are able to establish and grow the product into a multi-million dollar business
• Work with senior leaders on an innovative go-to-market strategy
• You use data to make informed business decisions

QUALIFICATIONS NEEDED:

• Product management or brand management experience in consumer web or retail/consumer products businesses managing cross functional teams (5-7 years)
• Previous P&L management experience
• B.S. in related field, M.B.A. helpful, but not required
• Must have some knowledge of the MLB consumer product industry
• Passion for sports and entertainment a definite plus
• Knowledge of procurement processes, vendor selection, contract negotiation and execution
• A favorite baseball team