By Writer Michael Carney of PandoDaily
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Greg Bettinelli has been operating and investing in ecommerce companies for ten years, with roles at eBay, StubHub, LiveNation, and HauteLook. And in Bettinelli’s view, the category is as healthy today as it’s ever been. Not all investors agree, but that’s fine with him.
“I don’t think [investor appetite is] anywhere near as good as it was two years ago, which I think is great, because it’s less competition.” he says. “Clearly the overall macro trends of ecommerce are not changing. I read a story today saying ecommerce is the only worldwide business that is greater than a trillion dollars, growing at a double digit rate. And that trend isn’t going anywhere anytime fast.”
Bettinelli explained his take on the big news of the week, which PandoDaily first reported, which wasJustFab’s acquisition of ShoeDazzle. He wouldn’t have predicted the transaction two years ago when both companies were healthy and vying for the top spot among subscription women’s fashion businesses. Mergers of two successful ecommerce brands are almost unheard of, he says. But the deal was less surprising given ShoeDazzle’s recent struggles.
