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GrubWithUs relaunches today as location-based social app Superb, its commitment to taking online connections offline for quality experiences stronger than ever.
Superb captures users' future intentions and makes them socially actionable -- something the existing recommendation and bookmarking engines of the world have yet to do effectively.
Not long after pulling its on-demand group dinner service, GrubTonight, the company shut down its GrubWithUs social dining platform altogether and briefly dipped out of the spotlight to cook up this new app last year.
“Getting together with strangers is a neat concept that people really embraced, but too many variables had to align perfectly for it to work,” said CEO and co-founder Eddy Lu. “We quickly noticed people were already struggling with organizing get-togethers with their existing network of friends and wanted to address these barriers."
Superb is the company's answer to the fact that plans are often slowed down by indecision or the inelegant back-and-forth of finding mutual interests.
After just a few weeks in beta, Superb’s earliest users have generated nearly 4,000 pieces of content for over 365 cities in 11 countries.
Lu said he found Los Angeles to be the perfect firing table for testing early iterations of the app for two reasons: this city boasts endless things to do, but is also notorious for being a tough environment for scheduling social gatherings.
Led by co-founders Nikhil Pandit, Daishin Sugano and Lu, the now 12-person team maintains the dedicated support of its roster of Series A investors, which includes Upfront Ventures, Andreessen-Horowitz, Ashton Kutcher, Y-Combinator, First Round Capital and Alexis Ohanian, among others. It’s evident the company reshuffled but it has also kept its core vision intact as a model for lean startups everywhere.
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