Bootstrapped Jetpack brings ad-tech innovations to the publishing long tail

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Published on Feb. 20, 2015
Bootstrapped Jetpack brings ad-tech innovations to the publishing long tail
Sensing a market opportunity, Marc Brown, Kevin Woolery, and Chris Tragos, founding team members of the successful pop-culture publisher BUZZMEDIA (now Spin Media), decided to strike out to compete through innovation in the fast-paced digital advertising industry.
 
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Quietly bootstrapped in Santa Monica since 2009, their startup Jetpack has been creating rich media products for publishers with a focus on customization, responsiveness, and consumer engagement, helping publishers generate more revenue from their content. At the same time, they’ve built powerful tools for their self-serve platform, allowing advertisers, publishers with developer resources, and now designers to create high-impact digital advertising experiences...
 

 

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