Getting a marketplace to scale is often just as difficult as building one. The challenge is not only demand, but also supply. And it takes the right balance between the two to improve — or maintain, for that matter — sales volume and profit margins. Because without enough buyers and sellers, what’s the real incentive for either to hang around?
Of course, artificially propping up supply isn’t always economical, especially in the long run. It’s a great strategy to improve customer satisfaction for scalability, but it’s not sustainable — nor is it an option for everyone.
