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LA-based Ampsy, the social media aggregator formerly known as Fliptu, announced today they have tapped IBM's Watson computer to create their newest offering — AmpElite.
The app is designed to help stakeholders in the live event industry better understand social content sharing and fan sentiment by gathering social media activity through it's geo-fencing engine.
The AmpElite analytics platform powered by Watson uses three of the super-computer's API's: Personality Insights, Sentiment Analysis, and Keyword Extraction. The addition of these insights will help live event production and marketing teams create a better tailored experience for their fans.
Ampsy most recently partnered with former Hootie and the Blowfish frontman Darius Rucker, but also works with the digital agency CrowdSurf, whose clients include Britney Spears, Miley Cyrus and Ellie Goulding, as well as Epic Rights, a global marketing company who manages AC/DC, Aerosmith, Billy Joel, and Def Leppard.
"Combining Ampsy's geofencing capabilities with their new AmpElite analytics powered by Watson has enabled us to identify super fans at live shows, engage with them in real-time or post-show, and micro-market to them on a level we've never seen before,” said Jesper Poulsen, VP of Artist & Brand Development at Epic Rights in a statement. “Additionally, using the Watson sentiment analysis and personality insights tools now available to us, we're able to gauge how fans feel about specific merchandise and determine likelihood of an individual fan's intent to purchase various designs and styles."
Ampsy is now a member of IBM's Watson Ecosystem, joining more than 100 partners who leverage the super computer's cognitive computing to grow their business. Other companies have utilized Watson for a wide variety of data including athletic performance, sales training, and wine recommendations.
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