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A lot of people move to Hollywood to make it big— but sometimes it can pay off for companies too.
ClubcastLIVE, an event-to-event streaming service, has created a new way to bring artists and brands together with their fans. Launched in 2014, the company uses their own proprietary technology to broadcast performers, artists, speakers, and instructors through a two-way channel with a crowd anywhere in the world.
The company launched in New York last year and initially moved to LA to be closer to the music talent and brands they were partnering with. After the relocation, they found it to be a better fit as they continued to assimilate with the growing tech scene and local creative agencies.
“Since the technology of viewing a live stream and a live audience is still new to people, you need to be an early adopter and an early believer to understand there are more ways to ingest media than watching a live concert,” said early Clubcast employee and Marketing Manager Lina Abascal.
The move not only exposed ClubcastLIVE to a new audience, but allowed them to tap into a deeper pool of talent in LA. The company raised $1.8 million in a Series A in June 2014 and has now partnered with over 50 brands including Smirnoff, Jameson, Music Choice, Macallan, and VH1.
Their most recent event broadcasted a DJ from their studio in West Hollywood to a Smirnoff-sponsored party in Thailand for their Midnight100 vodka energy drink. Not only was the crowd able to see and interact with the DJ, but the DJ was able to engage with the crowd, all in real time.
The idea spawned from founder David Moricca’s previous company, Mixify. The company morphed from a one-way channel for DJs to broadcast their work, to Clubcast’s new two-way crowd interaction.
But the platform has evolved far beyond music. The company is utilizing the technology to create new ways for speakers to broadcast their lectures or fitness instructors to host a live class without the hassle and cost of travel. And while most events are broadcast from ClubcastLIVE’s LA headquarters, the company has been able to create pop-up stages from San Francisco to Amsterdam.
With 12 employees in their West Hollywood office, ClubcastLIVE has found a suitable home that not only acts as their work headquarters, but also serves as a broadcasting space for attendees and performers alike.
“We’re still sort of seeing all of the perks LA can offer,” Abascal said. “From the talent pool that exists here to our larger space, we’re excited to be here.”
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