LA tech roundup: Netflix moves to Hollywood, Laurel & Wolf grabs $25M, & more

Patrick Hechinger

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Netflix moving to Hollywood

Netflix signed a letter of intent this week to move to the soon-to-be-completed ICON building on Sunset and Bronson. The company will be relocating from its Beverly Hills office to a 200,000 square foot space in the new building. The move is speculated to be associated with the company's recent surge in original programming as they look to buy studio space in Hollywood. [NETFLIX Moving to Hollywood: LA Tech Digest]

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Juice Worldwide acquired by Vubiquity

Vubiquity, the LA-based content monetization tech provider, acquired Juice Worldwide earlier this week. Based in Toronto, Juice Worldwide provides media management and content distribution on the internet. Financial terms of the deal were not disclosed. [VUBIQUITY Acquires Juice Worldwide: SoCal Tech]

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Ghostruck arrives in Los Angeles

Seattle-based Ghostruck expanded their services to Los Angeles on Monday. Operating similar to the booming trucking logistics market, Ghostruck utilizes empty moving trucks and connects users in their area to fill the space. LA was one of 13 new cities announced. [Seattle-based Moving App GHOSTRUCK Moving into LA: LA Tech Digest]

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Cargomatic expands to New York

The Venice-based logistics company officially announced their expansion to New York, New Jersey, Connecticut and Pennsylvania after a test period in the market. Cargomatic has completed tens of thousands of deliveries in Southern California since launching in 2013. [Cargomatic Expands into New York Metro Area: Transport Topics]

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Saatchi Art announces new hire, new way to buy art

LA-based Saatchi Art unveiled their new Interior Design trade program led by new hire Hayley Miner. The program will give designers access to more than 500,000 original paintings, drawings, sculptures and photographs with a 7-day return guarantee. With 15 years of advisory experience, Miner spent time working with White House designer Michael S. Smith before starting her own art consulting firm. [Saatchi Art's new program will change the way you buy art: Built In]

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Fundings

Laurel & Wolf, $25 million

Investors: Benchmark

The interior design site links customers with interior designers who then deliver digital models of the room. The customer can then access a 'styleboard' that allows them to purchase any of the items incorporated. The site was recently valued at $100 million. [Interior design site Laurel & Wolf wins additional funding: Retail Dive]

Mobcrush, $11 million

Investors: Kleiner Perkins Caufield & Byers, with participation from Raine Ventures, First Round Capital, Lowercase, Rincon Venture Partners, Crosscut Ventures and Advancit Capital.

The mobile platform lets users broadcast their video games and watch other player's streams. This is the Santa Monica's second round of funding, the first being a $4.9 million seed round in May. [Mobcrush Takes $11M For Mobile Game Streaming: SoCal Tech]

Saucey, $4.5 million

Investors: Blumberg Capital with participation from Structure Capital and Altpoint Ventures.

Saucey is an alcohol delivery app hat has served LA, San Francisco, and San Diego for the past two years. With the funding news, the company also announced their expansion to the Chicago market. [Booze-delivery service Saucey raises $4.5M, expands to Chicago: Built In]

Have a tip for us or know of a company that deserves coverage? Email us via tips@builtin.com

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