[ibimage==38330==Original==none==self==ibimage_align-center]
Nativo, the LA-based native advertising technology platform, announced a $20 million series B today. The round was led by Advance Vixeid Partners with participation from RezVen Partners.
The funding will reportedly be used to expand Nativo’s platform solutions, scale operations, and expand its international footprint. The $20 million now brings the company’s funding total to $31.2 million.
“We’ve seen accelerating adoption of our platform by both brand advertisers and digital publishers over the past year,” said Nativo CEO Justin Choi in a statement. “This funding will help us expand our engineering team and scale operations across the board to support increased demand for our platform solutions. We’re particularly excited about the opportunity to build the future roadmap of native and content advertising and to help shape the future of digital media.”
Founded in 2010, Nativo was early to understand the importance of viewability and engagement in the ad industry, implementing advertising technologies that incorporated the capabilities. Last year, Nativo reported over a billion monthly ad calls.
“Content-based advertising is the next major step in the evolution of digital advertising, and we are already witnessing early evidence of this transition,” David ibnAle, a Partner at AVP, said in a statement. “Nativo is leading the charge in scaling high-quality digital content for brands and publishers, and the company’s impressive growth over the past several quarters serves as a testament to the team’s strategic vision. We are excited to invest in a company that is consistently delivering clients value and looking for new ways to innovate.”
Have a tip for us or know of a company that deserves coverage? Email us via [email protected]
