Incentive grabs $1.7M in seed funding to tackle an over $47B industry

Patrick Hechinger

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Incentive, a Venice-based enterprise collaboration platform, announced this morning they have received $1.7M in seed funding. The announcement was made at the Collision Conference in Las Vegas, NV where Incentive was selected to exhibit as part of the event's startup track.

The company’s current focus is on growing their U.S. customer base, but the funding will also aid their product development efforts.

“This funding will help us better reach and service our customers, as well as take our product to the next level,” Rickard Hansson, founder and CEO of Incentive, said (pictured right). “We have recently made significant additions and upgrades to our social collaboration platform, including integration with SharePoint and Dropbox, and look forward to accelerating our product development.”

Incentive’s thousands of installations and users across the world include a wide range of industries and use cases, including oil and gas, technology, and non-government organizations like the North Atlantic Treaty Organization (NATO), which is rolling out the platform to 10,000 employees in 28 countries.

The easy-to use platform centralizes all apps and tools in one location, making all business information accessible to every employee through a simple, consolidated search. Incentive was also the only social enterprise collaboration platform selected to join Microsoft Ventures, making them accessible to Microsoft clients worldwide.

The announcement brings Incentive’s funding total to $3.5 million. As they show no signs of slowing down, the enterprise collaboration market is forecasted to grow from $47 billion in 2014 to $71 billion in 2019 and investors are clamoring to find technologies that facilitate companies to implement this new social and collaborative way of working.

Despite the rapidly growing market, Incentive believes their platform is far more inclusive than their competitors. “Other companies are more of a feature,” says Hansson. “Incentive is a complete ecosystem of features so coworkers never have to turn away.”

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