Senior Manager, Brand Strategy & Management (Onsite)

Overview:

As the Senior Manager, Brand Strategy & Management, you are responsible for the overall development of consumer communication strategy, integration, alignment and consistency of the Weedmaps brand to drive consideration and acquisition of qualified customers. The group manager will play a key role in the evolution and implementation of the overall brand marketing strategy and work closely with a broad group of stakeholders to carry out the team mission. We are seeking a classically trained strategist with solid knowledge of cannabis culture and an entrepreneurial mindset. You are a methodical thinker and a pragmatic doer who can motivate/enroll internal and external stakeholders to deliver measurable results in a lean, fast-paced environment.

The impact you'll make:

• In alignment with company key Initiatives, collaborate with the revenue team and product marketing team to drive the development of the marketing briefs defining the value proposition, positioning, target and messaging.
• Extract actionable insights from research, business, and campaign performance data to understand the needs and the opportunities in the business, and in marketing effectiveness.
• Lead cross-functional teams to implement comprehensive 360-degree programs across all consumer touchpoints to generate awareness, drive conversion and reinforce the brand narrative at every point along the journey.
• Ensure integration across disciplines and be the keeper of a centralized marketing roadmap/calendar to optimize investment.
• Understand the consumer needs and market landscape to form recommendations for marketing mix elements, messaging hierarchy and other business building initiatives.
• Collaborate with the field marketing team in the development and execution of programs to ensure brand and business priorities are aligned from initial program planning, field executions, performance analysis, learning and optimization. 
• Work closely with the Insights team to determine brand health, customer profile, and ad effectiveness.
• Plan holistically and forward-thinking, yet be nimble and address the needs to change. 
• Plan and direct workflow to avoid “fire drills” and is actively ready to discuss any aspect of brand programs.
• Actively initiate, moderate, and streamline conversations to drive consensus leading to actions.
• Ensure legal and management approval of all messaging documents, contracts, and materials related to all campaigns and integrated programs.
• Ensure all campaigns are planned and executed on time.

What you've accomplished:

• 5-10 years brand planning and management experience. Must have CPG experience managing multi-channel, multi-million dollar brands delivering high volume results in lean organization under severe resource constraint.
• Knowledge of authentic cannabis culture.
• Experience with research methodologies such as brand health studies, customer tracker studies, segmentation studies, maxdiff studies, focus groups, ethnographies, copy testing, survey design, and conjoint analysis.
• Experience with syndicated research such as Nielsen, MRI, Simmons. 
• Strategic in nature, insights oriented, problem-solving driven.
• Demonstrated project management experience with expertise in managing multiple projects through competing and conflicting priorities and deadlines.
• Ability to combine a disciplined approach with flexibility.
• Exceptional communication, interpersonal, and leadership skills to work with and influence individuals at all levels of the organization.
• Supervisory/management experience with the ability to lead and mentor others in a highly collaborative environment.

The base pay range for this position is $140,000 - $153,000 per year

2024 Benefits for Full-Time, Regular Employees:

• Physical Health benefits: Medical, Dental & Vision:
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits:
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave

Why Work at Weedmaps?

• You get to work at the leading technology company in the cannabis industry
• You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
• You get an opportunity to shape the future of the cannabis industry
• You get to work on challenging issues in a collaborative environment that encourages you to do your best 
• You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
• Generous PTO and company holidays
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants  are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

About Weedmaps:

WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @weedmaps.com email address.

• CORRECT: [email protected]

• INCORRECT: [email protected]

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

• If you are interested in a role at Weedmaps, please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!