Product Manager (Media)
About the Opportunity:
ReachLocal Inc. is looking for a sharp product manager to join its team and support the Classified Ads business for USA Today Network properties. The Classified Ads business leverages third party products plus owned & operated destinations to provide highly effective advertising and announcement solutions for clients.
The Product Manager supporting Classifieds will be responsible for delivering new products and enhancements that grow revenue for the various sub categories within the Classifieds business. The person in this role must stay on top of industry trends to provide thought leadership, and regularly gather feedback from end-clients and internal stakeholders to determine which product enhancements should be built and in which order. The Product Manager must also coordinate with software development teams to ensure the products are built as designed and working as intended.
About Your Responsibilities:
Understand digital marketing & advertising as it pertains to the automotive, employment, real estate and obituaries
Manage a roadmap and prioritize a product backlog
Gather product requirements and translate them into user stories and written specs
Identify and research other ad solutions within the classified industries
Collaborate with software development teams, running sprint estimation and planning sessions, retrospectives and daily scrum meetings
Work closely with key stakeholders and other product, technology and operations teams to launch new products and announce product enhancements
Deliver products of high quality and on time
Quickly respond to production incidents impacting the Classified business
Demonstrates ability to clearly communicate complex concepts verbally and in writing
Possesses strong knowledge of various digital marketing & advertising tactics
Proficient in Excel and PowerPoint
Exhibits business acumen while making decisions
Demonstrates leadership skills, working with cross-functional teams and individuals to produce measurable results
Inspires engagement and collaboration in a team setting
Shows ability to leverage data to make recommendations and solve problems
Bachelor's Degree or equivalent
At least 1 year of experience in a product management or similar role
At least 3 years of experience working in digital advertising
A self-starting, analytical, problem-solver
Able to work well under tight deadlines
Are you looking for a company that values innovation, passion, and a healthy work/life balance? A job where you feel supported and appreciated? At ReachLocal, we know our employees drive success, and we strive to create a thriving company culture where you’ll enjoy coming to work every day.
Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing?
Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, ReachLocal has been recognized for outstanding products and exceptional employees, having won Google’s Quality Account Champion in North America and Google’s Innovation Champion Award in Canada. Our CEO, Sharon Rowlands, has won countless awards, most recently the Gold Stevie Award for Female Executive of the Year in the 13th Annual Stevie Awards for Women in Business.
ReachLocal is headquartered in Woodland Hills, CA, with over 60 locations throughout the United States, Canada, Germany, the Netherlands, Japan, Australia, and Brazil.
We invite you to learn more about us, connect with us, and grow with us here:
• Career Site: http://careers.reachlocal.com
• Blog: http://blog.reachlocal.com/
• LinkedIn: https://www.linkedin.com/company/reachlocal
• Twitter: https://twitter.com/reachlocaljobs
• Youtube: https://www.youtube.com/user/reachlocal
• Hear from our employees: http://blog.reachlocal.com/reachlocal-services-spotlight-meet-some-of-our-marketing-experts
ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.
This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.
PRIMARY LOCATION: US-CA-Woodland Hills