Product Manager, Latin (Contract)

| Hollywood

Caroline is the Independent Services division of Capitol Music Group, providing a full range of label services and revenue streams for Caroline's artists, releases and label associations on a worldwide basis, including Marketing, Promotion, Commercial Development, Branding, Synch & Licensing, Lifestyle Marketing, Business Affairs and Finance.

How we LEAD:

Caroline is looking for a Product Manager, Latin (Contract) to be a part of the Marketing team in Hollywood, CA. This role, specializing in Latin music, will oversee and direct all aspects of day-to-day marketing and will partner with Caroline's Latin music labels/managers/artists to develop marketing campaigns that strategize the best course to market for their releases. This role will work in tandem with the various departments under the direction of the VP of Marketing. 

How you'll CREATE:

  • Marketing Strategy: Work with our partners to create a strong marketing campaign that is engaging fans, raising visibility and driving commercial results.
  • Project Management: Act as the marketing lead for specific projects and labels, including developing the overall marketing plan, budget and strategy for the campaign and executing it.
  • Marketing Plans: When not running a campaign, the candidate will be responsible for guiding our label partners in creating well thought out and creative plans.
  • Project Budgeting: Work with our label partners to create smart marketing budgets that help deliver maximum visibility while also focusing on the highest return on investment.
  • Label Meetings: Be available for all label meetings to act as a sounding board and strategist.
  • Weekly Updates: Create weekly updates for the team highlighting growth areas and opportunities on priority releases. Also work with label partners to ensure they are consistently delivering concise updates.
  • Label/Artist Relations: Available during negotiations as it relates to marketing strategy and label relations. This role is generally the first point of contact after a deal has been signed so that marketing plan development and marketing strategy can begin immediately to maximize timelines. 
  • Digital Marketing Strategy: Work with the digital department to ensure that our partners are creating creative, innovative campaigns that engage fans utilizing pre-existing social platforms and new technologies.
  • Community Relations: Understand, be immersed and have thorough knowledge of Latin music sector with experience of promoter circuit, Latin charts, digital and social media platforms, and grassroots/street marketing.
  • Data Driven Analytics: Know how to query and speak to specific data points that are meaningful to account relations and artist/manager expectations.
  • Culture Driven Focus: Know of, be immersed in, and speak eloquently to the pulse/relevance of an artist within the culture of the scene, conveying what is meaningful for account relations and benchmarking artist/manager expectations.

Bring your VIBE:

  • Experience strategizing and executing Latin music marketing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you've worked on).
  • Experience with cross-promotional marketing and branding.
  • Existing relationships with labels and/or brands and existing contacts at digital platforms.
  • Advanced level artist relations and/or third-party distribution experience.
  • 4+years' experience in music industry marketing.
  • Fluent Spanish required (verbal and written).
  • Experience in marketing within the Latin music space.
  • Strong knowledge of traditional and digital marketing strategies for music consumption.
  • Must be tech-savvy with deep understanding of current & forthcoming technologies and general market trends.
  • Candidates should be creative, innovative, detail-oriented and resourceful. Must be able to prioritize and multi-task.
  • Build and manage artist budgets to support online marketing.
  • Knowledge of social media best practices and how to put together a social media plan, build a fan base, etc.
  • Must have strong music industry relationships and vision to work with in house and 3rd party PR, Promo and online marketing teams.
  • Ability to handle multiple projects and operating effectively in a high-volume environment.

Universal Music Group is an Equal Opportunity Employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
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