Head of New Product Development & Innovation

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Want to challenge yourself at a high-growth startup AND make a difference in the world?

A bit about us:

Hi, we’re Who Gives a Crap! We make eco-friendly toilet paper (as well as tissues and paper towels) and donate 50% of our profits to help build toilets for the 2.3 billion people in need.

We absolutely love doing good, but we’re also exceptionally good at it. To date, we’ve donated over AUD$8.3 million (roughly USD$5.9 million) to fund sanitation projects around the globe. We’ve grown quickly – selling directly to customers across three continents and establishing a strong B2B business that’s expanding to the US market this year. 

Our team is made up of over 80 amazing humans working out of Melbourne, Los Angeles, China, and Manila. We’re working hard to reach our ambitious goals and diversify our product range to ensure we can have the greatest impact possible – both for the planet and its people. With your help, we’re hoping to increase our annual donation 10-fold in the next couple of years and continue to make the most beautiful, eco-friendly goods around.

A bit about the role:

The Head of Product Innovation is a new role in our team and will play a critical part as we focus on new product development as a core strategic pillar for our growth. Reporting to our Chief of Product and Purpose (who is also one of our co-founders!), you will hold the keys to an ambitious product roadmap, drive multiple products across multiple categories (hint: not just toilet paper!) and establish a scalable foundation to build out a Product Innovation team. By partnering with internal teams and embracing feedback channels, you will leverage insights and learnings to inform the company-wide long-term strategy, product pipeline and vision. Phew!

In addition to leading the charge of our product development roadmap and developing a dream Product Team, you will grow the efficacy, impact, and differentiation of all Who Gives A Crap Products and proactively identity and tackle head-on opportunities to improve the way we do business. You’ll collaborate closely with cross-functional teams to seek those opportunities to expand our brand and range. Because doing good is important to you too, you champion external partnerships and sustainability improvements that genuinely improve our impact on the environment and help our customers improve their impact as well. 

This is a unique opportunity to work in a high-growth startup while applying your skills to a meaningful cause (we donate 50% of our profits to charity). You’ll also work within a collaborative team of experienced humans who care just as much about helping their teammates grow as they do about making a difference in the world. And... we get to make toilet jokes all day. 

We’re hiring this role for our Los Angeles office—however, we’re all working in a remote setting until at least January 2021. 

 

If you worked here this past month here are some things you might have been involved in:

  • Sourced a new contract manufacturer for our upcoming product launch to fulfill our brief with plastic-free packaging

  • Coordinated with logistics to ensure products for an upcoming launch are delivered on time to the right warehouses

  • Participated enthusiastically in an all-hands, winner-takes-all virtual roshambo contest

  • Led a brainstorm to see how we could deliver game-changing innovation in the personal care space and collaborated with the creative team to develop a brand strategy for this new line

  • Partnered with our supply chain and executive teams to develop a more clear stage gate process for new product development

  • Fed back on an ingredient deck from a formulation partner, researching every ingredient to make sure we’re only creating clean, green products

  • Created and shared an updated 3 year product roadmap with our planning team to get their feedback and ensure everyone is working toward the same long-term goals

  • Prepared a summary of market data and customer insights to help us decide whether to pursue pet products or baby products as a next category

  • Partnered with our insights team to test a few new ideas with customers, quickly

  • Created a fragrance sampling process to allow our team across 2 countries to test and feedback on a range of fragrances for an upcoming product launch

  • Began planning next quarter’s OKRs to keep the team aligned and ensure we’re holding ourselves accountable

 

Who you are:

 

You know how to bring great products to life

You drive multiple products and product lines from inception through to successful customer uptake. You love to translate the product roadmap into products, and to translate those products into meaningful business improvement. You know how to identify, evaluate, onboard and manage producers, all the while ensuring our supply chain practices are aligned with our values and expectations of scale and process

 

You care deeply about our customers

You care deeply about delivering delightful products that make our customers smile and feel good. You listen to customer feedback and internal partners to continually improve our products in ways that everyone wins.

 

You know amazing when you see it

You’re obsessed with brands and products and can spot— and create — those diamonds in the rough.

 

You’re a game-changer 

You think big, and ideate blue ocean strategies and products. You translate inspiration into innovation, and inspire others with your ideas!

 

You’re a natural leader

You assure effective collaboration by encouraging open communication and advocate for shared positive outcomes. You can build an amazing team around you, and always take extra care to make sure individuals feel supported and confidently/uniquely mentored. 

You give a crap

Yep. We’re all here because we genuinely want to make the world a better place with our work, and we want you to want that too! Awwww.

 

Why you should work with us:

Every minute you spend working with us, you’re making a difference. The more we grow, the bigger an impact we’ll have. Sell your soul no longer! We think that’s a pretty great perk, but we don’t stop there…  

If you have a great idea, we’ll do everything we can to make it happen. This is the kind of role that will be hard to find anywhere else: you’ll work with an incredible bunch of passionate people to grow a fast-paced startup at a crucial point in its trajectory.

The job is also super flexible, something we’re working hard to hold onto even as we grow really quickly. We started the business remotely, and now have hubs in 4 cities around the world. Until the WFH "new normal" took effect, the LA creative team spent three days in our Downtown office, and two days working from home. We plan to pick this schedule back up once it’s safe to do so! And while we don’t have a Friday drinks cart (yet), you will get free toilet paper. A lot of it. And nothing beats that.

Lastly, you get to say the word ‘crap’ more than in any other job. Guaranteed.

Salary

This depends on your experience but just because we’re a social enterprise doesn’t mean you’ll get paid peanuts. Think chocolate covered macadamia nuts with some extra perks thrown in. In other words, we pay competitively and are determined to make this the best job you'll ever have!

Who Gives A Crap also provides 4 weeks paid annual vacation (yay!), flexibility to take extra unpaid leave, private health insurance coverage, generous maternity/paternity leave and a whole lot of other stuff.

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Location

Los Angeles, CA

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