Digital Strategist at Hawke Media

| Greater LA Area
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Strategy is at the base of everything we do at Hawke. As a strategist, you should have C-Suite moxie, creative director chops, seasoned project management skills, and be 110% metric driven. A Hawke strategist digests business intelligence, marketing goals, messaging and production logistics to provide top-shelf strategic executions, right sized for clients’ specific business needs.

Analytics:

  • Extremely strong analytical skills, with a data driven approach
  • Ability to extract trends and insights from complex data sets
  • Understanding of business-related concepts and the interrelationship between key metrics
  • Experience with Google Analytics, and other 3rd party analytic tools

Creative Direction:

  • Understanding of branding concepts and what makes a successful brand
  • Experience guiding creative and visual direction on omni-channel campaigns
  • Familiarity of creative best practices when utilizing Facebook Business Manager, Google Display Network and programmatic ad buying platforms
  • Understanding of brand stewardship and how to grow and protect brand value

Relationship Management:

  • Exceptional interpersonal communication skills
  • Ability to have challenging but productive business conversations
  • Passion for building long lasting client relationships across various industries and verticals
  • Experience in account management, business development or customer service

Project Management:

  • Process oriented thinker with exceptional attention to detail
  • Ability to multitask and manage various complex projects simultaneously
  • Experience leading/managing internal or external teams or campaigns while staying on schedule and on budget
  • Proven leadership skills in a results driven environment

Responsibilities:

  • Act as trusted business advisor and digital strategy expert to internal and external teams
  • Provide cross channel leadership and collaboration; own, drive and direct the success of assigned accounts
  • Hold cross-channel teams accountable to provide complete, A+ work, on time and on point
  • Solve complex problems for clients by understanding their business, its needs and industry and analytic trends
  • Manage multi-channel resource allocation, including spends across digital assets
  • Expand on existing strategies, add new services and research new platforms to create growth
  • Explain complex business and data insights to clients
  • Deep understanding of the digital marketing ecosystem and the full funnel efforts needed to be successful across various verticals/industries

Skills & Experience:

  • 3+ years of marketing, eCommerce and/or business ownership experience
  • Advanced Knowledge of Google Analytics (certification a huge plus)
  • Knowledge of Google Adwords (certification a huge plus)
  • Knowledge of Facebook business manager, shopify and widely used ESPs
  • Identification of a specific specialty (B2C, B2B, client relations, branding etc) that benefits overall team knowledge and efficacy
  • Outstanding writing, editing and proofreading skills
  • Strong judgment and the ability to make decisions independently
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions
  • Ability to work in a variety of digital media, meet tight deadlines, manage multiple projects simultaneously and adjust as circumstances change

Hawke Media Offers:

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into an leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited vacations (we value performance and reward accordingly!)

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up our marketing team to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!

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Technology we use

  • Product
  • Sales & Marketing
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • WrikeManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

Location

We are located in Sawtelle, which is home of some of the best Ramen in the world. Plus, the office is right off the metro making it easily accessible!

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

The best part about working at Hawke is that I have complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging in a bean bag chair.

Lizzie

Recruiter

What are some things you learned at the company?

The company as a whole fosters a culture of learning and growth. I came to Hawke with the notion that I was a decent digital marketer, but I have found that there is never too much you can learn. With the ever changing world of marketing and technology, you have to stay invested in education and should always stay hungry for knowledge.

Bryce

Director of Digital Strategy

What is your vision for the company?

As Head of People Ops my vision is focused internally. I envision Hawke to be an agency where employees feel equally empowered and supported. An agency where a sense of eternal wonder coupled with execution is valued, where diligence is enjoyed and rewarded and where all HR practices are built on these principles.

Lindsay

Head of People Operations

What’s the vibe like in the office?

The ethos of camaraderie outweighs any other possible description of how Hawke employees work with each other. I’ve never been in the office when there hasn’t been a positive buzz going around.

Stefan

Director of Digital Strategy

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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