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Digital Strategist

| Santa Monica
Strategy is at the base of everything we do at Hawke. As a strategist, you should have C-Suite moxie, creative director chops, seasoned project management skills, and be 110% metric driven. A Hawke strategist digests business intelligence, marketing goals, messaging and production logistics to provide top-shelf strategic executions, right sized for clients’ specific business needs.

Analytics:

  • Extremely strong analytical skills, with a data driven approach
  • Ability to extract trends and insights from complex data sets
  • Understanding of business-related concepts and the interrelationship between key metrics
  • Experience with Google Analytics, and other 3rd party analytic tools

Creative Direction:

  • Understanding of branding concepts and what makes a successful brand
  • Experience guiding creative and visual direction on omni-channel campaigns
  • Familiarity of creative best practices when utilizing Facebook Business Manager, Google Display Network and programmatic ad buying platforms
  • Understanding of brand stewardship and how to grow and protect brand value

Relationship Management:

  • Exceptional interpersonal communication skills
  • Ability to have challenging but productive business conversations
  • Passion for building long lasting client relationships across various industries and verticals
  • Experience in account management, business development or customer service

Project Management:

  • Process oriented thinker with exceptional attention to detail
  • Ability to multitask and manage various complex projects simultaneously
  • Experience leading/managing internal or external teams or campaigns while staying on schedule and on budget
  • Proven leadership skills in a results driven environment

Responsibilities:

  • Manage 7 to 10 client accounts from all industries and verticals including B2C, B2B and mobile; ecommerce experience is a plus
  • Act a trusted business advisor and digital strategy expert to internal and external teams
  • Provide cross channel leadership and collaboration; own, drive and direct the success of assigned accounts
  • Hold cross-channel teams accountable to provide complete, A+ work, on time and on point
  • Solve complex problems for clients by understanding their business, its needs and industry and analytic trends
  • Manage multi-channel resource allocation, including spends across digital assets
  • Expand on existing strategies, add new services and research new platforms to create growth
  • Explain complex business and data insights to clients

Skills & Experience:

  • 3+ years of marketing, eCommerce and/or business ownership experience
  • Demonstrated people-management, teamwork and collaboration skills
  • Advanced understanding of 3rd party analytic platforms like Google Analytics
  • Experience as an brand manager, account manager, project manager (or CMO is a huge plus)
  • Experience in a direct result and data driven environment
  • Strong interpersonal skills and excellent communication skills; ability to advise/persuade C-Suite level executives
  • Ability to write creative and business oriented copy with ease
  • Demonstrated willingness to take calculated risks
  • Experience managing omnichannel budgets in excess of $30,000/month
  • Intermediate knowledge of Facebook Advertising, Google PPC, Web Design/CRO, Email Marketing required
  • Understanding of Influencer Marketing and Affiliate Marketing are a plus, but not required

Bonus Points (if applicable):

  • Any Google Analytics certification
  • Google Adwords certification
  • Facebook Blueprint certification
  • Any project management certification
  • Familiarity of eCommerce platforms like Shopify and Bigcommerce, and CMS experience with WordPress, LeadPages, and Unbounce
  • Working knowledge of HTML
  • Worked in a startup or owned your own business and know what it means to hustle

Hawke Media Offers:

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into an leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited vacations (we value performance and reward accordingly!)

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one ofInc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up our marketing team to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one ofGlassdoor’s 50 best places to work in the country!

Read Full Job Description

Location

1640 5th Street, Santa Monica, CA 90401

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Stocked Kitchen
Happy Hours
Pet Friendly
Professional Development Benefits
Tuition Reimbursement
We reimburse up to $1500 toward education in your field

Additional Perks + Benefits

At Hawke Media, we have three simple rules to live by:

Get $#!+ Done
Learn Quickly
Be Cool

This is what drives us to constantly improve as marketers, coworkers, and human beings. It’s why our clients love us and how we earned Glassdoor’s “Best Places to Work” for 2017.

If you think you have what it takes to join the fastest growing digital marketing agency in the country, check out our current openings.

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