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VP, Marketing

| Greater LA Area

Description

 

At ZestFinance, we’re changing the way finance works, from how people borrow money to the way that credit decisions are made.  Our ZAML platform is used by some of the world's largest companies to transform their credit businesses. We are looking for a VP of Marketing to help us with our next phase of growth and to lead, develop and grow all aspects of marketing.

Who are you?

You have an attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into a story that resonates with our target customer through content creation, and then make sure that your customers see products that are elegant and simple. You are the important nexus between product development and external audiences. You have a talent for collaborating with product managers, users, and sellers. You are eager to dive into a complex space, collaborate with the leadership team to develop and execute a strategy. 

In this role you will:

  • Lead the growth of our organization by creating, optimizing, and managing successful Demand Marketing campaigns that attract new qualified leads and convert them into clients;
  • Drive a successful B2B Content Marketing strategy that leverages engaging thought leadership content to build trust and establish a community of future prospects;
  • Work closely with Sales leadership to develop the right mix of Inbound Marketing and Account Based Marketing to drive a single, unified go-to-market strategy
  • Optimize our marketing automation and lead nurturing processes through all relevant channels (email, event, social, etc.);
  • Take a data driven approach to marketing campaigns and be able to combine process-oriented thinking and data analysis with creative ideation and strategy development;
  • Develop market-driven positioning and messaging that differentiates your company and its solutions in the market;
  • Lead the sales enablement process, providing product training and collateral to help sales teams achieve revenue goals;
  • Collaborate with data analysis, product management and engineering teams to distill key functionality and benefits into core marketing messages;
  • Product launch: support the launch of new products and assist the cross-functional implementation of the plan;
  • Develop and maintain budget with a keen eye on fiscal responsibility and cost per acquisition metrics that deliver return against lifetime value analysis

We are looking for:

  • BA/BS degree; MBA is a plus
  • 12+ years growth marketing experience delivering highly successful user acquisition and engagement strategies, with a focus on B2B marketing
  • Exceptional leadership skills and proven ability to attract, develop, manage and mentor top talent
  • Experience running successful Content Marketing, Inbound Marketing, and Account Based Marketing programs in an enterprise B2B environment
  • Must possess an understanding of media metrics, campaign tracking and optimization to establish clear measures of success and build compelling stories with data;
  • Ability to develop, execute, and communicate a long-term strategic vision, while also balancing immediate priorities and opportunities;
  • Superior written and verbal communication skills with the ability to create effective messaging and tell compelling stories about our products and business to any audience – whether it’s our consumers, internal team, or industry at large;
  • Experience leading marketing in both startup and established company environments is a plus
  • Possess an entrepreneurial and founder mindset, ready to take on tasks outside of role with strong agility to change and to be flexible/resilient.

Perks and benefits:

  • People – the best part of Zest
  • Competitive salary and equity grants
  • Robust healthcare plans, matching 401K and unlimited vacation time
  • Dog friendly office with lounge areas, video games and gigantic jigsaw puzzles
  • On-site gym with employee run fitness classes
  • Generous family leave policy (6 month maternity leave/3 month paternity leave)
  • Tuition reimbursement, conference allowance and Zest talks
  • Complimentary massages, manicures, pedicures and more
  • Daily catered lunches from LA’s best restaurants and fully stocked kitchen

Company Description:
ZestFinance, Inc. applies its unique credit-decisioning technology platform — based on data science and machine learning — to help lenders effectively predict credit risk so they can increase revenues, reduce risk and ensure compliance. ZestFinance was founded in 2009 by Douglas Merrill and a team of former Google employees with the mission of making fair and transparent credit available to everyone.

We are committed to diversity in hiring, professional development, and everyday discussion.  Zest is determined to hire crazy smart people who are different from each other to create broad thinking, lots of different ideas, and by extension, the best team possible.

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Technology we use

  • Engineering
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks

Location

The office has lots of great fun after work activities, such as bars, escape room games, and an indie theater.

An Insider's view of ZestFinance

What's something quirky about your company?

All of our conference rooms are named after famous 80's bands and have the records on the door to help us keep them straight! Our benefits rooms features hair metal band Poison, our main boardroom is Iron Maiden, and my favorite conference room is Devo.

Lucy

Executive Assistant

How do you collaborate with other teams in the company?

Some of the best ideas for my team have come from family style lunches with a random group of coworkers. Our open office space allows unfettered access to everyone in the company, and when you couple that with reasonable confidence that you’re surely not the smartest person within earshot, cross-functional collaboration at Zest is just status quo.

Jose

Business Operations Associate

What makes someone successful on your team?

A successful Business Analyst at ZestFinance embraces new and challenging problems, takes ownership of driving a team to develop data-driven, rigorous solutions, and clearly communicates those solutions to a variety of stakeholders. And they do all of that while never taking themselves too seriously and remembering to have a good time!

Leland

Lead Business Analyst

How do you empower your team to be more creative?

The first step is to create a safe space where they feel that they can give voice to ideas and get feedback. So I try to encourage openness and I try to show my team that their input is valued. When people know that they can share their ideas, and that behavior is rewarded and reinforced, they’re more likely to be thoughtful and creative.

Jay

CTO

How do your team's ideas influence the company's direction?

I love working in a talented team with individuals from a variety of backgrounds. Across the board, we have expertise in a comprehensive set of data science problems, and our ever-growing aptitude in predictive modeling enables and encourages senior management to pursue novel, challenging goals. It’s thrilling to see such direct impact of my work.

Ozan

Data Scientist

What are ZestFinance Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
ZestFinance’s wellness program provides free yoga classes, an onsite gym, unlimited vacation plan and generous family leave to keep employees happy and healthy.
Onsite Gym
ZestFinance has a state-of-the-art fitness center with cardio equipment, weights, and fitness classes.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
ZestFinance’s 401(k) retirement plan matches 50% of an employee's contributions up to 3.5% of their annual base salary.
Company Equity
ZestFinance’s equity plan allows employees to share ownership and achievement in our company.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
ZestFinance provides 6 months paid maternity leave with the option to return to work part-time for 6 months after that (for new primary caregivers) and 3 months paid paternity leave (for new secondary
Flexible Work Schedule
ZestFinance offers a completely flexible schedule outside of core hours. Our experienced team can build market-leading systems – without working 15-hour days in the office.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
ZestFinance’s unlimited vacation policy gives employees the flexibility to travel and take time off.
Generous PTO
Paid Volunteer Time
Paid Holidays
ZestFinance offers all employees paid time off to observe all major holidays.
Paid Sick Days
ZestFinance offers unlimited paid sick days.
Perks & Discounts
Beer on Tap
ZestFinance offers beer on tap as well as two fully stocked bars.
Casual Dress
ZestFinance’s casual dress code includes jeans, t-shirts and flip-flops every day of the week.
Commuter Benefits
To help reduce their carbon footprint, ZestFinance reimburses employees for their monthly Metro cards.
Company Outings
Each team has quarterly offsite outings like go-kart racing, paint & sip, and museum trips. In addition, we throw company-wide holiday parties.
Free Daily Meals
ZestFinance provides healthy, delicious catered lunches every day from some of LA’s best restaurants.
Game Room
At ZestFinance, we’re all about starting a little friendly competition with video games, ping pong, gigantic jigsaw puzzles and game nights.
Stocked Kitchen
ZestFinance offers a fully stocked kitchen complete with all the snacks and coffee needed to fuel your day.
Happy Hours
ZestFinance hosts a company-wide happy hour every Wednesday in our in-house bar.
Parking
ZestFinance employees don’t have to worry about parking—we have our own private lot and garage.
Pet Friendly
ZestFinance is proud to be a dog friendly office.
Recreational Clubs
ZestFinance employees participate in salsa club as well as basketball and soccer leagues.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
ZestFinance offers a wide range of programs including management and leadership development, along with an annual budget for attending conferences and tuition reimbursement.
Tuition Reimbursement
Diversity Program
Zestians are widely diverse, and at the same time, we’re united by a common DNA. We’re people who want to change the world. We’re on the customer’s side. We voice our thoughts and the best ide

Additional Perks + Benefits

People – the best part of Zest
Competitive salary and equity grants
Robust healthcare plans, matching 401K and unlimited vacation time
Dog friendly office with lounge areas, video games and gigantic jigsaw puzzles
On-site gym with employee run fitness classes
Generous family leave policy (6 month maternity leave/3 month paternity leave)
Tuition reimbursement, conference allowance and Zest talks
Complimentary massages, manicures, pedicures and more
Daily catered lunches from LA’s best restaurants and fully stocked kitchen

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