Who we are

Albert is a new type of financial service that uses powerful technology to automate your finances, with a team of human experts to guide you. Albert saves and invests automatically for you, helps you avoid overdrafts, finds savings you’re missing, identifies bills you’re overpaying, and much more. Text Albert a financial question, and our geniuses won’t just offer guidance — they’ll help you take action.

We're an LA-based startup with a proven business model, backed by top-tier institutional investors and with nearly 6 million users who have trusted Albert to help them achieve their financial goals. We're on a mission to democratize money management through our simple, beautifully designed product, and we're looking for thoughtful, talented people to join us on our journey.

About the role

We are actively looking for an experienced and motivated VP, Brand to join our small and growing team. The ideal candidate has proven experience in brand, creative and communications. We are experiencing tremendous growth and are looking for a VP, Brand to be responsible for developing and implementing new branding strategies that drive our revenue, lead innovation and provide strategic vision.

Things you're good at:

• Strategic: you've set the go-to-market brand strategy at a hyper-growth DTC or B2C consumer product and have built scalable practices in creative/content marketing and communications.
• Analytical/Data-driven: you use data to drive your decisions, knowing what to identify as KPIs and subsequently raise to executives and what is irrelevant.
• Happy to roll up your sleeves: you lead by example and no task is beneath you. Need to upload an ad to Facebook yourself? No problem!
• Planning: you take a systematic approach to work, defining measurable goals and objectives for each project.
• Managing: you're good at leading a team, empowering your organization and making their success your top priority.

Responsibilities:

• Create plans to drive customer activation, engagement, retention and loyalty.
• Develop and execute new marketing programs. You will tinker and experiment with innovative and experimental communication and branding programs, a/b test and analyze the data to gauge effectiveness.
• Build a brand strategy to increase visibility and drive business across all platforms.
• Work cross-functionally with the executive leadership team and other departments.

Requirements:

• 5+ years of experience running brand at a hyper-growth organization leading multiple teams.
• You have successfully led a brand team in a modern D2C company within the subscription-mobile space.
• A track record of managing and optimizing budgets to establish KPIs.
• Expert in Branding, MarComm and Digital Marketing.
• Strong understanding of the Fintech space is preferred but not mandatory.

Benefits:

• Competitive salary and meaningful equity
• Health, vision and dental insurance
• Daily meals provided
• Monthly wellness stipend
• 401k match

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