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Vice President, Marketing

OpenX seeks a Vice President, Marketing who will lead and continue to build a well-known and highly respected brand within the advertising industry. Through an established marketing team in place you will create and execute an integrated marketing discipline to convert brand equity into revenue. The successful candidate will be responsible for driving the product, brand and event marketing strategy for OpenX. You will leverage all channels that reach the company’s target market to elevate the brand, position the company as an essential part of the advertising stack, and dramatically improve publishers, demand side platforms, ad agencies and brands awareness and perception of how OpenX can improve performance. 

Key Responsibilities

  • Drive and implement all marketing activities to ensure on-brand positioning and awareness of the OpenX brand and suit of products across all aspects of the marketing mix
  • Partner with business stakeholders and product teams to craft compelling value propositions, identify competitive differentiators, and successfully position existing and new products individually and as part of an integrated platform
  • Develop and maintain a strategic market segmentation that identifies market needs by customer and behaviors and creates actionable profiles that are leveraged to improve the accuracy of sales and marketing initiatives
  • Create unique sales and marketing collateral that cuts through the standard ad tech vernacular while positioning OpenX as a leader in the space
  • Develop an annual global integrated marketing plan, events and editorial calendar that strategically hits every potential target audience touch point
  • Create and implement a content marketing strategy in partnership with Communications that positions OpenX as a thought leader in digital advertising and a trusted resource to help de-mystify a complicated industry
  • Work closely with Product to understand what we are building, why we are building it and whom the target audience is and when to reach them
  • Create and implement comprehensive go-to-market strategies and plans for all product launches
  • Work closely with Sales to maximize their effectiveness through presentation materials, sales collateral, events and case studies and build a high-touch direct marketing and events program to identify and target prospects and clients
  • Partner with the People Team to develop marketing campaigns targeting prospective employees and positioning OpenX as an employer of choice
  • Manage all existing external agencies including creative, translation, SEO/SEM, as well as various boards and committees
  • Manage and mentor the existing marketing team consisting of product marketing, events marketing, marketing operations and creative
  • Build a digital marketing discipline that elevates the brand and provides visibility for Sales, including a content marketing strategy, maintaining the global corporate websites, implementing a comprehensive SEO/SEM strategy, newsletter creation, lead generation and driving ROI through marketing analytics programs
  • Track and report on all marketing led initiatives including working knowledge of WordPress, Marketo, Salesforce Data, Google analytics and SEO/SEM
  • Serve as a conduit between the external market needs and the internal product capabilities systematically capturing market knowledge and intelligence through market research and events to share with internal teams and effectively communicating product features and benefits to the target market
  • Serve as public figure and corporate spokesperson for OpenX when needed
  • Manage and maintain all aspects of marketing planning, budgeting, metrics and reporting
  • Work closely with Finance to assure budget is balanced and act as the approver for all marketing related spending

Required Qualifications

  • BA/BS required; MBA is a plus
  • At least 15 years of progressive marketing experience with the majority in B2B
  • Ability to excel at creating marketing strategy and vision and seeing it through to successful execution
  • Ability to simplify a complex message
  • Demonstrated ability to drive revenue through highly effective marketing
  • Exceptional leadership skills and proven ability to attract, develop, manage and mentor top talent
  • Excellent oral and written communication skills (internal and external) and strong public speaking skills
  • Ability to be resourceful and maximize resources to be cost-efficient steeped in digital advertising
  • Experience building and repositioning a brand
  • Demonstrated ability to build strong working relationships across multiple departments, to matrix manage, and to manage across geographies

Desired Characteristics

  • Strong leadership skills with a highly collaborative and decisive approach
  • Driven, high-energy, self-starter; comfortable working in a fast-paced, dynamic, and high-growth environment
  • Understands and embraces importance of both internal and external personal relationships; able to build strong relationships with clients and partners and across all functions and levels

Company at a Glance

OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.

Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our unified system also encompasses a complete supply side platform that optimizes revenue across network and real-time bidding (RTB) demand, and a comprehensive ad server.

At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.

OpenX Values

We are one

Our customers define us

OpenX is mine

We are an open book

We evolve fast 

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