Science 37 is a technology and services organization that conducts clinical research studies through a decentralized model that democratizes biomedical science. Our unique organization stitched together talent from several professional spheres – physicians, researchers, software engineers, lawyers, marketers, scientists – under one roof. We enable more consumer access to participation, no matter a person’s geography or socioeconomic status. Our mission to accelerate biomedical research by putting patients first is paired with a strong trusted patient-facing brand. The success of our innovation, the decentralized clinical trial model, and business growth rely on efficiently recruiting participants into our clinical research studies through direct to consumer outreach. By putting patients as consumers in the driver’s seat around health-related decisions, building trust, delivering high value content, and nurturing a deeply engaged community, we will create a universal medical scientific ecosystem that promotes public health by improving health outcomes and increasing access for all to new treatments and medical breakthroughs.

The VP of Marketing and Community is an out-of-the-box thinker who is humble, creative, adaptable and analytical. They have experience working in a start-up culture as well as a large global organization, and deeply understands the requirements to effectively scale and build a mission-driven profitable company. They will lead our strategies to enable successful clinical trial recruitment and community building. With expertise in Marketing, Analytics, Patient Advocacy, and Social Media, this leader will always be data-driven to continuously improve performance, practice design thinking, and only accept high quality high impact content.

The VP of Marketing and Community will integrate the founders’ vision and executive team’s corporate strategies into the marketing agenda, all the while not shying away from rolling up their sleeves and leading with high character and integrity. The responsibilities of this role impact the entire organization and includes overseeing recruitment operations, marketing research and analytics, advocacy and engagement, creative, and corporate marketing.

 DUTIES AND RESPONSIBILITIES

1. Develop annual marketing plan in support of organizational strategy and objectives
2. Ensure marketing communications are coordinated, support marketing plan and brand objectives and meet organizational expenditure requirements
3. Provide leadership in support for the design, development and implementation of media and other marketing materials
4. Set current and long-term marketing goals including a strategic direction for a global market expansion
5. Skillfully present regular actionable data and analytics in executive briefings to Executive Team and Board of Directors
6. Identify and evaluate new opportunities and emerging channels
7. Build relationships with various stakeholders (internal and external) through creative marketing strategies
8. Prioritize marketing projects, allocate budget and resources responsibly and with accountability, and maximize efficiency
9. Behave with poise and professionalism to serve as company spokesperson as needed for media event and other external communications
10. Conduct performance reviews, calibration sessions, and feedback discussions with direct reports in a timely, frequent, and direct manner that is consistent with Science 37’s keystone focus
11. Mentor and coach direct reports using Science 37’s keystone focus behavior
12. Prioritize and nurture an internal culture of collaboration and innovation with high integrity and accountability

Qualifications

1. 10+ years of relevant work experience in branding, marketing and media production
2. 5+ years of relevant operations and leadership experience
3. 5+ years of start-up experience
4. International marketing and branding experience
5. Experience in delivering comprehensive focused marketing and communication campaigns
6. Demonstrated ability to develop and integrate intellectual capital, POV, and recommendations that capitalize on media trends to fulfill company vision and strategy
7. Experience in creating, executing and driving successful marketing and brand campaigns across major channels
8. Demonstrated high degree of leadership skills that allow the individual to influence all levels of the organization and make positive change
9. Proven expertise in translating insight into various campaigns that delivers measurable results
10. Proven competency to foster an operations team infused with motivation, collaboration and productivity
11. Experience with social impact program creation, measurement, evaluation and growth
12. Experience designing, building and implementing multiple programs from start to finish
13. Outstanding written and oral communication skills, including the ability to distill and communicate key quantitative and qualitative findings into written reports, presentations, and graphics
14. Experience managing large, complex projects with multiple stakeholders

Marketing

1. Proven track record showing breadth and depth of experience in building scalable B2C and B2B marketing programs in life sciences and health care services
2. Experience bringing a new brand and product internationally. Will partner with founders to set a strategic direction for growth.
3. Experience in marketing B2B SaaS or enterprise software
4. Experience building and maintaining successful SEO/SEM strategy from ground up
5. Knowledge and practice of fundamental behavioral economics principles to drive engagement and customer acquisition
6. Knowledge and appreciation for diversity of regulatory rules in the life sciences, clinical research, and data privacy

Data and Analytics

1. Expertise in understanding marketing data and analytics to drive marketing data roadmap by defining benchmarks of traditional site-based clinical trials model and designing/tracking metrics to measure performance in our new business model
2. Deep understanding of using data insights to measure impact and ROI across all marketing efforts
3. Appreciation for effective data visualization (i.e. data storytelling) with attention to design and details.

Social, Content & PR

1. Understanding of the social media and evolving market dynamics, and how to stay ahead of the curve in strategy and actionable tactics
2. Experience in building a brand that involves patients and their personal health and medical information, all within a rigorous regulatory environment
3. Experience with strategy and production in all areas of creative and marketing content including from traditional media (e.g. print, radio, and TV) to interactive and digital media
4. Experience in effective communication that translates into clear, original and engaging written and visual content style
5. Experience in PR including content, tracking, and ROI
6. Experience partnering with external PR firm to develop and seamlessly execute communications strategy

Skills/Competencies

1. Team player with high level of integrity, responsibility, and strong focus on collaboration
2. Effective communicator (written and oral) with strong negotiation and influence skills
3. Learn through experimentation when tackling new problems & the ability to be flexible and adaptable
4. Good blend of analytical skills, strategic thinking, planning and implementation
5. Commitment to results and high quality
6. High level of attention to detail, both design and copy accuracy
7. Excellent planning, prioritization, management, and organizational skills
8. Strong conceptual thinking and ability to optimize work processes
9. Action oriented and innovative; able to translate broad goals into achievable steps
10. Strong problem solving and creative skills and the ability to exercise sound judgment and make decisions based on accurate and timely analyses
11. Dependable and with a strong sense of urgency and results-orientation
12. Ability to cultivates and manage business opportunities, partnerships, and vendor relationships
13. Communicates and exhibits leadership behavior consistent with the company-wide keystone focus
14. Experience in building and guiding organizational Leverages each team member's unique background and perspective to achieve team goals while providing clear direction and accountabilities.
15. Understands interpersonal and group dynamics and reacts in an effective and tactful manner and has a range of interpersonal skills and approaches with ability to select a best-fit approach
16. Ability to motivate, influence and guide team members and direct reports; gains commitments from others
17. Ability to communicate in English (both verbal and written)

Science 37 values the well-being of its employees and aims to provide team members with everything they need to succeed. Enjoy daily healthy catered lunches, snacks and beverages, and top-notch equipment such as the latest Macbook Pro, 4k monitors, and adjustable standing desks. Submit your resume to apply!