User Acquisition Manager
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Responsibilities:
- Experience building successful user acquisition campaigns across multiple targets, geos and demographics.
- Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving.
- Expert at optimizing campaigns and adjusting bids based on ROAS and LTV.
- Able to effectively communicate with advertising partners to efficiently drive campaign performance.
- Able to seek, test, and evaluate new advertising channels/partners.
- Able to innovate new ways to develop and constantly improve UA strategy.
- Aptitude to work outside of your comfort zone and get things done quickly.
- Ability to juggle projects across multiple networks and platforms.
- Awesome Excel skills and familiarity with Google Docs and the rest of the MS Office Suite.
- Passion/knowledge for video games.
Requirements:
- 3-5 years of experience in media buying / user acquisition / performance marketing
- Experience working in the social/mobile game industry a plus
- BA/BS Degree in marketing/finance or equivalent
- Experience building and managing relationships with third party media partners
- Experience working in a metric-driven role focused on ROI
- Excellent negotiation skills
- Proven Data Analysis and Excel experience
- Working knowledge of SQL is a plus
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