User Acquisition Manager

| Santa Monica

We’re looking for a passionate, hands-on marketer who is interested in solving one of the world's largest problems, financial inclusion. Our team is doing cutting-edge work in data science and machine learning, using unique data to give people in emerging markets access to credit — something they’ve never had before. This role will be a major contributor to realizing the vision of unlocking financial access, choice, and control for underserved people globally.

The User Acquisition Manager will develop and implement our paid acquisition strategy across all markets. The ideal candidate is analytical, has a knack for optimization and holds experience running large scale direct response campaigns.

Responsibilities:

  • Launch, manage, and optimize paid campaigns across Facebook and search
  • Monitor, optimize, and report performance of campaigns on an ongoing basis
  • Coordinate with the brand/creative team to provide recommendations on ad creative and copy based on performance
  • Manage and streamline the integration of all marketing data with existing analytics stack
  • Help shape the development of technical tools designed to streamline UA operations and analysis
  • Interface with regional marketers to localize each campaign
  • Develop app store optimization (ASO) strategies to ensure that all our apps appear at the top of the search results and to maximize install conversion rate

Requirements:

  • 2+ years of mobile user acquisition experience on Facebook and search
  • Demonstrated ability to effectively manage and optimize a performance marketing budget across top marketing channels
  • Ample knowledge about the mobile advertising industry
  • Strong analytical approach to acquisition funnel metrics measurement, campaign performance and optimizations
  • Creative problem-solving acumen, with the analytical rigor to verify or invalidate assumptions
  • Strong experience conceiving, testing, and optimizing ad creatives
  • Humility, empathy, true collaborator, service-oriented attitude of “Customer First”

We strongly believe that inclusion fosters innovation and we’re proud to have a diverse team with a wide variety of backgrounds and experiences. We focus on hiring talented people regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Tala:

Tala is the leading mobile technology and data science company committed to financial inclusion globally. Millions of people have borrowed through Tala's smartphone app, which provides instant, personalized credit to underserved customers in East Africa, Southeast Asia, and Latin America. Tala is backed by leading venture and impact investors including PayPal, Revolution Growth, IVP, and Lowercase Capital. Tala is headquartered in Santa Monica with additional offices in Nairobi, Manila, Dar Es Salaam, Mexico City, and Bangalore.

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Location

429 Santa Monica Blvd, Santa Monica, CA 90401

What are Tala Perks + Benefits

Tala Benefits Overview

International Travel - Want to try nyama choma in Kenya, or halo halo in the Philippines, while seeing your work in action? With offices in Mexico City, Dar es Salaam, Nairobi, Manila and Bangalore, Tala offers Santa Monica-based team members frequent opportunities to travel to our markets to get to know our customers and local team members.

Medical Coverage & Wellness - We believe in people, and empowering each team member to be their whole self. With that comes wellness! Tala offers full coverage for health, dental and vision insurance for our team members and their families. We also celebrate wellness days, with opportunities for free massages in the office, and healthy snacks and treats always available onsite. Join one of our intramural sports teams or the running club, and make space for self-care by taking advantage of unlimited PTO and work from home days.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Professional development opportunities – from conferences and online classes to weekly lunch & learns. Company-sponsored health and wellness activities, including local sports leagues and at-work massages! Gender-neutral paid parental leave for 12 weeks.

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