The Subscriptions Program Lead is a strategic thinker with a customer-centric, innovative mindset who can translate data, insights, and trends into transformational business opportunities for Subscriptions at The Bouqs Company.

Reporting to the Sr Director, Retention & Subscriptions and working with a broad group of cross-functional stakeholders, this position is charged with driving the vision for the subscription program, prioritizing the best opportunities, and managing a test and learn approach to execution.  

Responsibilities:

• Analyze market data, category trends, and consumer insights to identify new product white space to drive up sign ups and reduce churn.
• Work with research and insights teams understand consumer segments, their profiles, behaviors and identify innovation opportunities.
• Owns benefits suites and pricing strategy for Subs- what we offer, how we communicate to customers, impact on acquisition, retention, and financials.  Establish clear test and learn roadmap on different benefits to make decisions based on data.  
• Develop roadmap to increase acquisition and retention off-site and no-site.  Prioritize based on expected revenue/ LTV.  Partner closely with Product, CRM, Media, Creative, etc. to execute.  Create and test hypothesis against sign up flow optimization on mobile/ desktop, PDP experience, positioning communication, churn.  Optimize.  
• Define success metrics for projects and initiatives and track them on a regular basis to ensure that they are moving towards defined goals.  Owns all key metrics and reporting. Develops and tracks the right KPIs to measure acquisition, retention, AOV, NPS and how various tests/changes affect those

Qualifications:

• 5-7+ years’ relevant experience in marketing, loyalty, product management. 
• Bachelors’ degree in business, marketing or strategy, MBA preferred
• Excellent project management, time management and problem-solving skills with strong attention to detail and proven ability to juggle multiple projects quickly
• Demonstrated ability to think creatively and work successfully in an ambiguous environment
• Highly collaborative and has an affinity for building relationships across teams

Compensation:

• Flexible Work Location for Eligible Positions
• Competitive Salary + Equity Package 
• Health, Dental & Vision with 100% employee coverage 
• 401k Matching
• Three Weeks Paid Vacation
• Discounts on The World’s Best Flowers (obviously!) 
• Work on cutting edge new technologies 

About The Bouqs: 
Our mission here at The Bouqs is to revolutionize the way we commemorate life’s moments by connecting people to beautifully designed flowers and the responsible partners who create them. Grounded in transparency, responsibility, and simplicity, we create genuine moments of emotional connection for our customers, build meaningful relationships with like-minded farmers and florists while empowering them to thrive, and eliminate unnecessary waste along the way.

Founded in 2012, The Bouqs is a venture-backed online floral retailer that delivers flowers fresh from eco-friendly, sustainable farms to doorsteps nationwide.  Headquartered in Marina Del Rey, CA, The Bouqs connects farms and a curated network of artisan florists directly to consumers and disrupts the traditional supply chain by eliminating overhead costs like warehouses, importers, distributors, auctioneers and more. In turn, this model enables a superior product and redefines the experience and economics for both consumers and producers alike.

For more information, visit www.bouqs.com and follow the #BouqLove on Facebook, Instagram and Twitter.
 
The Bouqs is an Equal Opportunity Employer!