Sr Manager, Retention & Loyalty Marketing
Heal provides relationship-based, technology-driven doctor house calls that improve outcomes and lower costs by re-inventing medical care for patients, providers and payors alike.
The health-tech startup is based in Santa Monica, CA, founded in October 2014. Heal wants to revolutionize the largest and most important industry in America, by changing how healthcare should be delivered.
With impressive early success indicators, and a Series A round from well-respected investors, Heal is well-positioned to revolutionize the $2.4 trillion healthcare industry by changing the way everyday Americans see doctors.
THE OPPORTUNITY
You will be one of the first 30 team members of a dynamic early-stage startup with a proven business model, generous funding and on the verge of scaling the business.
Help drive word of mouth awareness and engagement across our platforms. The position demands both a keen marketing sense, strong planning and multi-tasking skills to achieve business objectives.
The ideal candidate is a team player who is relentlessly passionate about innovation for good, and can effortlessly switch back and forth between planning & execution. The role is always looking at how we can give more to our customers, and help them understand the bigger picture of what we are doing to move the needle in healthcare.
RESPONSIBILITIES
Develop research and plan for positioning Heal nationally, and in regional markets
Leverage market intelligence and consumer insights to craft audience, creative, and campaign strategies
Manage CRM Model – Partner closely with Analytics group to own and leverage the customer database, CRM tools, member marketing segmentation efforts, automation, member data decision making, and retention activation.
Guide development of highly persuasive creatives to key segments
Owns the voice of the customer and the customer experience
Develop and manage marketing, creative and customer service teams
Champion user needs to appropriately position Heal based on rigorous insights
Launch innovative fully integrated marketing initiatives across Digital, Social, Offline, BTL, OOH, Experiential and Comms
Identify, recruit, and manage influencer/brand ambassador programs
Maintain the brand and voice of Heal across every consumer touchpoint (In-Home visits, Enterprise visits, online and offline comms)
Manage our ongoing email program, continuously driving improvements by putting in place comprehensive, measurable testing plans and strategies
Lead the process of building out segmentation and lifecycle marketing and provide thought leadership on how best to communicate to our patients, doctors & partners
Drive increases in our overall customer lifetime value
Implement and optimize programs such as VIP, refer a friend and gifting
QUALIFICATIONS & SKILLS
5+ years of hands-on Marketing leadership in retention, CRM, and loyalty management… and demonstrated success in creating / improving the business.
7+ years of overall business & marketing progression.
CRM & automation systems and concepts
Segmentation that drive marketing, retention, product
Campaign Management & marketing automation (tools, work flows, A/B testing, profiling, segmentation, personalization, triggered events, customer journey, quantitative test designs, and activation to drive retention KPIs).
Email leadership (ESPs, marketing databases, list segments, triggered events.)
Experience in leveraging other channels to build retention (i.e. social, seo, content management, SMS, etc.)
Experience in Influencer and WOM marketing
Creative, with a desire to create new and innovative campaigns in a nimble, empowered environment
Exceptional communicator
Demonstrated talent for taking a novel approach resulting in fresh ideas and insights, and leading the way rather than merely following trends
Ability to engage empathetically and authentically with audiences
YOU ARE:
Thoughtful
Entrepreneurial, scrappy, do-before-you-delegate
Resourceful problem solver
A Builder who is thoughtful and able to create the playbook
Want to be part of something bigger than yourself
Compassionate with grit and determination
Understand and embrace Heal’s mission