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Route
Route is helping people discover and celebrate the world's brands through a completely reimagined e-commerce marketplace
Santa Monica, CA

Sr. Email Marketing Manager at Route (Santa Monica, CA)

| Santa Monica
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About the Route

Route is helping people discover and celebrate the world's brands through a completely reimagined e-commerce marketplace that directly connects and empowers both consumers and brands.

Route’s unique platform takes a holistic approach to online shopping, rethinking the consumer experience from discovery to delivery via the Route app, while offering a suite of features that provides merchants the tools necessary to enhance the overlooked post-purchase experience. Since launching in 2018, Route has built a network of over 1.5 million app users and 7,000 merchants. The company has offices in Lehi, UT and Los Angeles, CA. For more information go to www.route.com  


About the Role

We are seeking a bright, multitasking and self-motivated individual to own Route’s consumer post purchase experience for our protection, track and resolution products.  In this role you will be responsible for owning growth strategy and execution and optimizing one of the company’s most high visibility growth channels.

You will own and improve upon elaborate transactional emails that leverage APIs to personalize each touchpoint. You will partner cross-functionally across the org to design, optimize, deploy and measure high converting consumer experiences over owned channels of email, push and SMS that enable consumers to have delightful shopping experiences. You will be challenged to think outside of the box and work with best in class technology that will enable you to execute big ideas. You have extensive experience in managing email/push marketing and transactional programs with a keen eye for detail and delivering clear and concise messages that drive engagement and revenue growth.


Responsibilities

Strategy

  • Partner closely with key stakeholders across Product, Engineering and Design to develop and execute programs that nurture prospects through the consumer journey, provide delightful shopping experiences and drive user engagement and growth.
  • Serve as a key partner to the broader business by understanding the needs of our merchant partner customers and the consumers who purchase with them. 
  • Own top of funnel customer journey to increase conversion and customer LTV across platforms.
  • Audit existing transactional experience and execute channel and experience optimizations.
  • You will implement testing plan frameworks to measure business impact, turning insight into action with an agile test and learn mindset.
  • Anticipate bottlenecks, provide escalation management, anticipate and make tradeoffs, and balance business needs versus constraints

Digital communication

  • Identify new email marketing trends, implement best practices and build processes to enable continuous experimentation and iteration on high value transactional emails
  • Find new ways to raise the bar of personalization utilizing best in class marketing tools
  • Own the day-to-day execution of programs including writing, building, scheduling, testing and reporting for owned channels of email, push notifications and SMS.
  • Partner with Product and Design to ensure consistency and a seamless user experience from web properties to the mobile app and owned channel notifications.
  • Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability
  • Familiarity interpreting legal and compliance guidelines and meeting CAN-SPAM, GDPR and CCPA requirements.


Reporting 

  • Build and leverage data to monitor and inform optimization opportunities that provide you with a wealth of A/B tests that you look forward to executing
  • Constantly measure and report campaign performance, rigorously A/B test, and optimize our communications across channels. 
  • Clearly communicate insights and present actionable findings

Who You Are
  • BA/BS degree or equivalent practical experience
  • You have 4+ years of working directly in an enterprise-grade ESP (Braze), with experience setting up targeting, building multi-step workflows, QA, hitting send and reporting.
  • Proven track of record of building and optimizing multiple, simultaneous marketing campaigns; equally comfortable building strategic plans and executing at a tactical level
  • Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases
  • Experience working with designers and engineers, on providing direction and requirements to execute your vision
  • A self-starting attitude, ready to embrace opportunities to make an impact autonomously with good organization agility to work effectively across functions.
  • Comfortable navigating ambiguity
  • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
  • Strong working knowledge of HTML, CSS and conditional logic (liquid)
  • Experience with e-commerce is a strong plus.

Benefits

Route offers an array of benefits including generous salaries, stock options, 100% healthcare coverage, and an unlimited PTO policy.

EOE

Route is an Equal Opportunity Employer. We embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.


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Where we are

Artsy turned tech neighborhood. Grab a perfect mid day coffee at goodboybob or your favorite food truck lunch, all within walking distance.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
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    • SqlLanguages
    • SwiftLanguages
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    • AsanaManagement
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    • WordpressCMS
    • Chorus.AICRM
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What are Route Perks + Benefits

Route Benefits Overview

Route offers an array of benefits including generous salaries, stock options, 100% healthcare coverage, and an unlimited PTO policy.

Route is an Equal Opportunity Employer. We embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Culture
Volunteer in local community
Authenticity Through Action - Route's GiveBack Program -This year we partnered with Surfrider Foundation, LA LGBT Center and The Dream Center.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Route has an active culture committee that manages celebrations, programs and resource groups for all employees to have a deeper sense of belonging, support, growth and development.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Route proudly offers unlimited PTO to all full-time employees.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

This is only the beginning of what we are looking to create here at Route. We embrace a unique office environment that strives to celebrate the little things on a daily basis, offers opportunities to stretch our skillsets and fully invest in exploration and self discovery. Experiential benefits are on the very near horizon!

We are currently building a new office space in the heart of Santa Monica! The new location features a beautiful outdoor space to accommodate the numerous events planned in the future!

An Insider's view of Route

What are some social events your company does?

We have weekly events happening at Route! From happy hours, to game nights to Meditation Mondays. We also throw monthly industry events where employees are invited to mingle and experience the heart of our mission - which is all about celebrating the world's products in new and exciting ways!

Madisen

Office Manager

How has your career grown since starting at the company?

Working at Route has been a game-changer for my career. Having the opportunity to work with so many talented engineers pushes me to do my best every single day. I'm always learning something new from our team. Route promotes an incredible culture of radical candor, creating an environment where you know you can give and receive proper feedback.

Rafael

Lead Software Engineer

How do you make yourself accessible to the rest of the team?

"I strive to enable the success of everyone on my team by providing a well defined engineering philosophy and fostering a culture that is built around low-ego, transparency, collaboration, and continuous improvement. My door is always open and I find the most rewarding part of my job to be helping others."

Ryan

CTO

What makes someone successful on your team?

For my team, the ability to quickly adapt, pivot & get creative, especially in the current covid climate, is key. The event & experiential marketing industries are changing more rapidly than ever so being able to keep a finger on the pulse of those changes, make shifts, think outside of the box is what makes our team successful (and badass!).

Kristin

Experiential Marketing Manager

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