Sr. Digital Marketing Manager, Paid Search
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WE ARE YOUR SUPER
We are a young, fun and fast-growing start-up who is determined to make a difference in the world. Our mission is to make the world a healthier and happier place by providing natural, organic and easy superfood and protein mixes.
We are growing and expanding our brand internationally (Berlin & LA offices) and you have the chance to join the founding team early and become a crucial part of our success story.
Are you ready to inspire a huge community of health lovers to live a healthier and happier life?
RESPONSIBILITY
- Plan, develop, and implement comprehensive paid search, display and video strategies to drive new user acquisition with goals such as ROAS, CPA, Revenue
- Drive global strategy for paid search including structure, keyword planning, tracking and budget management
- Lead display and video (YouTube) campaigns applying expertise in audiences, creative and platform strategy
- Understand audience and creative strategy in order to give direction to the creative team based on learnings and insights
- Identify growth opportunities as they arise, creating a plan and executing to scale
- Conduct keyword research & analysis for optimization —add new keywords or eliminate underperforming keywords to maximize acquisition
- Build recaps, reporting & recommendations to share with teams in an easily digestible way
- Stay up to date on the landscape recommending new technology where applicable
- Reports to Head of Acquisition
SKILLS
- 4-6+ years of managing paid search campaigns across Google, Bing, and Yahoo
- Experience with managing campaigns within YouTube and/or display (ie: Google Display Network, DV360, Criteo, The Trade Desk, other DSPs)
- Data-driven, analytical thinker who can identify areas of opportunity using data to define next steps
- Experience managing large growth spend, while maintaining a scrappy mentality
- Comfortable working through uncertainty, managing risk, and making data-driven decisions.
- Expert in Excel, proficient in data analysis.
- Experience media planning and forecasting performance with large budgets
- Passionate about inspiring others to live a healthy lifestyle
- Bonus: Experience in managing campaigns within email acquisition, connected TV, or native channels
- Bonus: Experience in ad servers, advanced attribution, display viewability or 3rd party audiences
BENEFITS
- Competitive pay
- Health, dental, and vision insurance
- Generous vacation and remote work policy
- Dog-friendly office
- 401k
- Bi-annual company abroad trip
- Class Pass Membership
- Internal Referral Program
- Paid Parental Leave Program
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