Sr. Digital Marketing Manager, Paid Search

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WE ARE YOUR SUPER

We are a young, fun and fast-growing start-up who is determined to make a difference in the world. Our mission is to make the world a healthier and happier place by providing natural, organic and easy superfood and protein mixes.

We are growing and expanding our brand internationally (Berlin & LA offices) and you have the chance to join the founding team early and become a crucial part of our success story.

Are you ready to inspire a huge community of health lovers to live a healthier and happier life? 

RESPONSIBILITY

  • Plan, develop, and implement comprehensive paid search, display and video strategies to drive new user acquisition with goals such as ROAS, CPA, Revenue
  • Drive global strategy for paid search including structure, keyword planning, tracking and budget management
  • Lead display and video (YouTube) campaigns applying expertise in audiences, creative and platform strategy
  • Understand audience and creative strategy in order to give direction to the creative team based on learnings and insights
  • Identify growth opportunities as they arise, creating a plan and executing to scale
  • Conduct keyword research & analysis for optimization —add new keywords or eliminate underperforming keywords to maximize acquisition
  • Build recaps, reporting & recommendations to share with teams in an easily digestible way
  • Stay up to date on the landscape recommending new technology where applicable
  • Reports to Head of Acquisition

SKILLS

  • 4-6+ years of managing paid search campaigns across Google, Bing, and Yahoo
  • Experience with managing campaigns within YouTube and/or display (ie: Google Display Network, DV360, Criteo, The Trade Desk, other DSPs)
  • Data-driven, analytical thinker who can identify areas of opportunity using data to define next steps 
  • Experience managing large growth spend, while maintaining a scrappy mentality
  • Comfortable working through uncertainty, managing risk, and making data-driven decisions.
  • Expert in Excel, proficient in data analysis.
  • Experience media planning and forecasting performance with large budgets
  • Passionate about inspiring others to live a healthy lifestyle
  • Bonus: Experience in managing campaigns within email acquisition, connected TV, or native channels
  • Bonus: Experience in ad servers, advanced attribution, display viewability or 3rd party audiences

BENEFITS

  • Competitive pay 
  • Health, dental, and vision insurance
  • Generous vacation and remote work policy
  • Dog-friendly office
  • 401k
  • Bi-annual company abroad trip
  • Class Pass Membership
  • Internal Referral Program
  • Paid Parental Leave Program
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Location

Our Abbot Kinney office is in the heart of Venice Beach. We're within walking distance to the beach and some of the best restaurants in LA.

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