Ring is looking for a highly creative, data-driven, customer-obsessed marketing manager, with a focus on new member engagement and retention, for its US Marketing team. Our ideal candidate has a passion for leveraging data insights into creative campaigns, communications, and features that delight and retain customers. 

This person will ensure that every Ring neighbor is properly nurtured throughout their member lifecycle, with particular focus on neighbor on-boarding, lifecycle, loyalty programs, product support and sales. The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will also thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks.

You will have extensive experience with A/B testing and marketing experimentation. You have an eye for great creative and copy, coupled with excellent customer instincts. You will relentlessly innovate on behalf of customers, and actively participate in a strong culture of rapid experimentation, measurement, and iteration within your team.

You will be a seasoned professional with a track record of translating top-level business objectives into strategies, and driving tangible growth through marketing improvements. Metrics driven, this position requires an experienced eye toward goal-setting and is someone that can analyze large volumes of data and can make key business decisions in a fast-paced environment. You will also have a track record of driving results on KPIs in a complex business environment.

Key Responsibilities

• Focusing on the core Ring business, develop and implement on-boarding and member lifecycle & engagement strategies based on insights from analytics and modeling
• Use data and customer insights to lead the development of comprehensive strategies that achieve activation and engagement goals, while working across Marketing, Product, Analytics/Data Science, Design and Engineering.
• Own, drive, and report on key metrics related to on-boarding, member engagement, trial-to-member conversion, retention, and churn
• Devise, launch, test and optimize campaigns across the customer lifecycle and within multiple channels including email, push notifications, and in-app messages.
• Monitor and analyze campaign results across all channels to understand the effectiveness of strategies and tactics for improving key engagement and retention metrics.
• Develop robust test and learn strategies that guide optimization of programs over multiple years.
• Provide regular cadence of reporting with insights and recommendations.
• Establish a high bar for marketing creative and copy; serve as an internal thought leader for global teams.
• Partner closely with key stakeholders across Ring Global teams to craft our overall engagement strategies and product roadmap.
• Deliver omni-channel campaigns across email, push notifications, 
• Partner with Product to innovate meaningful member benefits, programs or feature improvements that differentiate Ring and delight customers
• Partner with Customer Care team to operationalize segment-specific strategies and develop cross-channel programs and initiatives that increase member satisfaction
• Create business cases for new products or features to delight new members, and get buy-in from key stakeholders
• Others as defined by evolving business needs for a rapidly growing online business

Basic Qualifications

• 10+ years of work experience in digital marketing
• Strong experience in engagement and retention marketing throughout different portions of the lifecycle
• Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies
• Strong strategy and analytics skills, with an advanced understanding of success metrics
• Strong creative sensibilities and an aptitude to always look at marcomm through the eyes of the customer
• Excellent verbal and written communication and presentation skills
• Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class member experiences

Preferred Qualifications

• MBA or graduate degree
• Loyalty and retention marketing experience in a membership model business
• Hands-on experience with digital marketing tools.
• Knowledge of mobile app eco-system, hardware, and operating systems

About Ring

Ring's mission is to reduce crime in neighborhoods and empower consumers by creating a Ring of Security around homes and communities with its suite of smart home security products: Ring Video Doorbell, Ring Video Doorbell Pro, Ring Stick Up Cam and the new Ring Floodlight Cam. With these security devices, Ring has created the neighborhood watch for the digital age and continues to keep homes around the world safe. For more information, visit www.ring.com. With Ring, you're always home.

Ring LLC is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants with our regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Ring Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.