About XPRIZE

XPRIZE competitions change the world for the better by accelerating innovation life cycles, catalyzing markets, and energizing stakeholders.  

The XPRIZE Foundation is a 501(c)(3) nonprofit dedicated to inspiring and incentivizing breakthroughs to the most critical challenges facing humanity. Since its beginning in 1994, the Foundation has been building and continues to build a vision of hope and abundance for humanity’s future by harnessing the power of innovators, technology, and resources.  

Through incentive prize competitions, XPRIZE enables people to create bold and transformative solutions that are scalable and drive real impact. XPRIZE competitions positively impact both the marketplace and humanity by addressing the market failures that have prevented significant breakthroughs across multiple sectors.  

An XPRIZE… 

sets an audacious but achievable goal that aims to overcome challenges deemed impossible. It tackles some of humanity's most pressing issues by redefining what is achievable and pushing the boundaries of human potential.  

defines and addresses a clear problem through extensive research, a design sprint, and a competition that catalyzes the development of the next breakthroughs to put humanity on the path toward a preferred future state for all. The desired outcome from an XPRIZE is clear and measurable, and the rules of the competition are transparent and easily understood.  

democratizes innovation by encouraging expert and nonexpert participation and multidisciplinary collaboration.  

catalyzes markets and revitalizes stagnant industries by increasing awareness of market failures and accelerating innovations to address them.  

is highly leveraged, with competing teams attracting and mobilizing investment capital, partner support, and new members in pursuit of the prize. Philanthropic dollars are thus magnified in support of a solution.  

Our first XPRIZE, the $10 million Ansari XPRIZE for private spaceflight, spurred an industry and created exponential breakthroughs. Since then we have provided over $140 million in incentives through these competitions. Each prize has created an industry-changing technology that brings us closer to a better, safer, more sustainable world.  

The use of incentive competitions, or prizes, to accelerate innovation goes back over 300 years, to when the British Admiralty launched the Longitude Prize in 1714 to find a better way to navigate our seas. In the years since, several well-known innovations have resulted from incentive competitions, including canning as a form of food preservation (a competition launched by Napoleon in 1795), modern plastics (the Billiard Ball Prize, 1863) and commercial aviation (the Orteig Prize, 1919).  

This is more than a job to us. When you work at XPRIZE, you’re making a positive impact on some of the biggest challenges facing our world. Whether you’re working in prize design or development, marketing and communications, stakeholder relations, business operations or any other department, you’re playing a critical role in turning the impossible into the possible.

Role Summary

The Social Media Strategist will be the strategic owner of the digital storytelling efforts for all XPRIZE competitions across social channels. Working with always-on and campaign programming, this person is the go-to resource for all things social.

Responsibilities

• Developing digital ecosystem strategy – determine which priority platforms we use, how they work in relation to each other, how they work together with PR, and how they contribute to overall campaign and marketing objectives.
• Spearheading digital content strategy and execution. From concept to delivery, working with production teams to create a consistent flow of engaging and interesting digital content for our online audiences.
• Working with our Community Manager to ensure social content is optimized to deliver on foundation and campaign KPIs
• Partnering with adjacent brands, influential figures, and digital creators to develop joint-content ventures for digital and social 
• Creating and executing experience-based social campaigns and strategies that align the brand with major events and happenings.
• Ensuring continued growth of our social footprint through content creation and publishing, brand partnerships, effective advertising spend, and creative engagement campaigns
• Developing social and community KPIs that are inline with overall foundation and campaign objectives, while providing actionable and strategic insight into progress toward those objectives
• Work closely with finance to manage and report on social spend across channels
• Working with agencies to develop paid social media strategy as part of integrated Earned + Owned + Paid campaign(s), focusing on boosting owned content to amplify reach.

Requirements

• 5+ years’ experience in social media and/or digital strategy at an agency or brand
• Expertise in managing a multi-platform digital ecosystem and content stream
• Keen sense of digital storytelling
• Able to manage agencies across multiple simultaneous campaigns
• Demonstrated experience nurturing and growing a fan base
• Experience developing and activating content partnerships
• Experience with paid social media campaigns
• Hands-on working style, with exceptional attention to detail

Come change the world with us. 

XPRIZE Foundation is an Equal Opportunity Employer committed to having a truly inclusive workforce. We do not unlawfully discriminate on the basis of race, religion, color, sex, national origin, marital status, age, disability, sexual orientation, political affiliation or on the basis of actual or perceived gender as expressed through dress, appearance, or behavior.