Responsibilities:

• Develop and execute social media strategy across all platforms (IG, FB, TW, Pinterest).
  • Post 1-2 Instagram and Facebook posts per day
  • 1 story (3-5 slides) per day
  • 5 tweets per week
  • Update Pinterest with all new creative
• Assess and launch new social media channels when appropriate.
• Create a weekly social calendar and work closely with Art Director and Copywriter on social grid layouts and campaign messaging.
• Serve as a community manager by engaging fans, followers, prospects, partners and aspirational customers through comments and Direct Messages. Respond to DMs from customers within 2 hours during working hours.
• Deliver on defined organic growth and audience engagement goals, focusing on Instagram to reach 200k followers in 2018.
• Collaborate on the social influencer and partnership strategy to grow brand awareness.
• Define social campaign roll-out on all upcoming programs and special projects. Work cross-functionally with internal stakeholders to collect necessary assets and information to execute best-in-class campaign.
• Present analytics and insights for all social media platforms with actionable suggestions on a weekly basis covering growth, engagement, new followers and top creative.
• Create ROI recaps for major programs and perfect content across channels to improve both internal and external communication.
• Perform regular audits of brand’s social presence to ensure all platforms.
• Monitoring competitors and relevant social channels.

Requirements

• 5 years managing social media channels including Instagram, Facebook, Twitter, and Pinterest and/or digital marketing experience.
• Proven ability to grow social media accounts (metrics including followers and engagement).
• Luxury, fashion or direct to consumer ecommerce experience.
• Experience with analytics including tools like Google Analytics and Curalate.
• Experience in a growth stage company, extremely well-organized, methodical and efficient, able to bring initiative to a lean startup team.
• You are curious, positive, and you have grit.

Benefits

• Competitive salary
• Medical, Dental and Vision
• Fast-paced, energetic and entrepreneurial culture with long-term career development opportunities
• Employee discount (you love shoes, right?)