Social Media Manager
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Who is Linktree: A rapidly growing tech company, with 30,000+ new account sign-ups every day and 10 million+ customer accounts. We completed our Series A raise last year and grew from 15 to 60 people across the globe, with even higher growth planned in 2021.
To support our biggest growth market and our highest volume of customers, we want to make sure we show our US customers and friends the love they deserve. To do that, we need a Social Media Manager to treat our US customers like their own online family. You would become the expert on the Linktree product and the owner of the US social community to further increase our audience engagement metrics by delivering quality content, and a high level of community management.
We currently have Nick and Jeremy in LA, with new offices and plans to hire around 20 people in LA in 2021. With you being in the US, this role will be remote working but you'll work closely with our Australian and Brazil teams too, including our Australian Social Media Manager, Henry and our Brazilian Social Media Manager, Ana.
It would be great if you were able to:
- Develop social strategy and Linktree’s social narratives and priorities by collaborating with our global teams
- Externally partner with relevant audiences, users and partners.
- Oversee the social calendar, liaising with Linktree influencers and brands to coordinate crossover opportunities.
- Identify opportunities to capture own content, share relevant content and opportunities to partner with content creatives to craft compelling narratives.
- Engage and foster the Linktree community in the US. Create conversation and education of the Linktree products and features. Actively seek out engagement and solve problems for our users.
- Amplify content from Linktree’s blog, user-generated content and press to grow audiences and engagement across platforms.
- Track and report events and trends across platforms to create data-driven content recommendations.
Core skills & experience required
- 4+ years of social media management experience, ideally within a tech company or agency
- Excellent creative copywriting and editing skills
- Proficiency in social media analytics, scheduling and creative and social listening tools
- Experience and a proven knowledge of the cultural and social nuances in the US.
Less important but still nice to have
- The ability to juggle multiple priorities and collaborate across all areas the business.
- A metrics-driven, proactive, organized, intuitive and creative approach.
- Be on top of the latest trends in social media, pop culture and tech
What is Linktree's company culture?
We hire with a people-first approach, so more importantly as a human, you will be collaborative, curious, enjoy solving complex problems and have empathy for the growing pains of a rapidly scaling startup - often you don't have a lot of history to look back on so you are building our ship as we are flying it.
Linktree's company culture and values are based around collaboration, diversity, inclusion, and flexibility. Those are all nice words but to give you some more specific examples:
- We are a family-friendly and flexible work environment with our team with a number of our team working hours around school and home commitments.
- We have several diversity and inclusion initiatives underway, including a D&I council, training for all staff on neurodiversity and the incorporation of a transgender inclusion policy.
- Our team is diverse across age, gender, beliefs and race and we are very proud of that.
- Even when COVID is behind us, we will be a mixed remote and in-office company. We have offices in Melbourne and Sydney but staff based in WA, QLD, TAS, SA, LA, NY, Brazil, Ireland and Indonesia.
- We prioritise our team's mental health, all employees have free access to Smiling Mind & Uprise, including 1:1 coaching sessions from qualified psychologists or counsellors.
The Linktree story:
The Linktree journey begins in 2016 when co-founders Alex, Anthony and Nick were running a digital agency and using Instagram to make announcements about the artists they managed. Created as a side hustle to solve a simple problem, Linktree has well outgrown its roots, with over 10 million users worldwide, 20,000 + new signups every day, and over 120 million unique views per month. Paired with rapid growth, Linktree has recently garnered much attention in the tech world, earning 4th place on Fast Company's "10 most innovative social media companies of 2020".
The Linktree audience is broad, spanning publications, artists, celebrities, fashion and beauty influencers, YouTube stars, sports teams and household brands, right the way through to individuals with a side hustle and micro-influencers. Linktree subscribers include Katy Perry, Selena Gomez, Pharrell, Jamie Oliver, HBO, Red Bull, Adult Swim, Patreon, Cara Delevingne, Comedy Central, Gordon Ramsay, Billabong…and many more!