Who is Feel Goods? 🌴

Feel Goods is a passion-driven wellness brand on a mission to make health more approachable and fun.

We craft natural drink mixes using premium ingredients designed to support one’s overall wellbeing. For us, taste also plays a crucial role in how people enjoy our products and we strive to create the most delicious, but functional drinks this world has to offer.

At Feel Goods, we believe most brands approach health & wellness in a dull, boring way. We’re changing that. Our goal isn’t to market to an ever-ambiguous “wellness consumer”, but to people that desire a more relatable and exciting relationship with our products. We aren’t afraid to take risks and are always seeking unconventional ways to connect with the modern human.

Since our launch only a few months ago, we’ve repeatedly sold out and have grown a thriving community of feeling-seeking individuals. In the coming months, our team is releasing new products (beyond our core Daily Immunity line) and we’re looking for an enthusiastic, creative, and collaborative Social Media & Community Director to help Feel Goods connect with a wider audience.

What You'll Do

As the Social Media & Community Director, you will be responsible for social media and brand marketing across all our media channels. This involves planning and developing an entertaining content strategy, working with brand ambassadors, building out creative marketing campaigns, and engaging with our community. You will be at the forefront of all things brand & social and the work you'll do will directly impact the way our customers use and interact with Feel Goods.

What Your Responsibilities Are:

• Collaborate closely with the founders and the creative team to refine our brand vision and identity.

• Spearhead and execute a unique, cohesive content strategy across all our social channels.

• Develop innovative, exciting ways to increase brand awareness, build consumer loyalty, and promote new products.

• Build, foster and engage our community on social media while developing intimacy at scale.

What You Bring:

• Ability to create and adapt content as well as marketing campaigns to take advantage of relevant social trends/culture.

• Desire to challenge the status quo of how wellness products are perceived and marketed by finding new methods to promote them.

• Deep knowledge and expertise across all social media channels including Instagram, Tik-Tok, and Twitter.

• You're organized, detail-oriented, self-motivated, with the ability to easily transition between multiple tasks in a fast-paced working environment.

• Prior experience in a creative marketing role (or similar) at a consumer-facing brand is preferred, but not required.