SEO Manager (Organic) at AuditBoard

| Greater LA Area
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Job description

As the Manager of our website and related organic demand generation programs, you will be responsible for leading the SEO strategy and execution of content-driven organic initiatives to acquire new AuditBoard customers efficiently and at scale. Our ideal candidate is both analytical and creative. You are a natural problem solver with a passion for driving toward key metrics and uncovering new opportunities to maximize inbound traffic and engagement.

To succeed in this role, you’ll need to approach website management with a business performance mindset, and be comfortable prioritizing competing objectives, running A/B tests, and measuring conversion metrics. You’ll also need to bring a lot of SEO experience, know-how, and passion to the table.

Primary Responsibilities:

 

  • Skillfully project managing website development and expansion
  • Understanding our prospective customers and optimizing their website experience.
  • Drive a cross-functional team of writers & engineers to improve organic discoverability of AuditBoard and turn SEO into a powerful acquisition engine.
  • Maniacally monitoring, and continuously testing and improving organic lead conversion.
  • Crunching the numbers and preparing executive reports on organic lead generation, A/B test results, and website traffic.
  • Driving and maintaining our organic marketplace listings.
  • Assess our current SEO program and work quickly to define our short-term and long-term SEO strategy.
  • Develop an understanding of our target customers, business, competitors and identify opportunities for SEO
  • Lead SEO related projects including ongoing keyword and competitive research, content creation, landing page optimization, backlink building, etc.
  • Manage external SEO partners to continue to drive performance and results
  • Redefine and evolve key SEO performance metrics to systematically track and improve search performance
  • Partner with the broader Marketing, Design, and Product teams to implement SEO recommendations while ensuring all content is on-brand, accurate and compliant.
  • Build out a content marketing strategy that will utilize existing content as well as produce new content to reach and convert new customers
  • Become the owner of AuditBoard.com to lead continuous improvement experimentation efforts

Stay on top of key trends and best practices in search engine algorithms, competitive landscape, and the industry to develop winning strategies.

Requirements

  • 3+ years of SEO experience.
  • 4-6 years of marketing experience in a fast-paced tech environment.
  • BS or BA degree.
  • Data-driven. You love to dig into the data to understand trends, generate hypotheses, and scale successful findings.
  • Strong project management skills.
  • Creative. You collaborate well with design teams and get excited about trying new ideas.
  • Organized and accountable. You have very high attention to detail and are quick to follow up and follow through.
  • Experience working with BI and SEO tools including: Looker, SEMRush, Ahrefs, Conductor, Wordpress, Google Analytics, and Google Webmaster tools.
  • Strong verbal and writing/grammatical skills. You have the innate ability to present information and ideas logically and clearly.
  • Ambitious. You are eager to make an impact at AuditBoard. You are flexible and effective at dealing with changes in direction or priority.
  • Proactive. You take the initiative to tackle problems and look for opportunities to improve projects and processes.
  • Experience coordinating site content creation across a team of contributors
  • Proficiency managing requests and expectations from multiple stakeholders
  • Experience tracking and optimizing website conversion metrics
  • Expertise designing A/B tests and evaluating results
  • HTML/CSS proficiency
  • Experience measuring outcomes in Salesforce
  • Fluency in Microsoft Excel or Google Sheets
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • KubernetesFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • ChameleonAnalytics
    • Segment.ioAnalytics
    • MetabaseAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • PrincipleDesign
    • LucidchartDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • OutreachCRM
    • Google AnalyticsLead Gen
    • Google AdsLead Gen
    • Bing AdsLead Gen
    • ZoomInfoLead Gen
    • DiscoverOrgLead Gen

Location

El Segundo and Cerritos offices to attract talent from both LA and Orange County. Offering flexibility and decrease frustrating commutes.

An Insider's view of AuditBoard

What are some social events your company does?

AuditBoard has a culture committee that holds regular social events. Outdoor activities, charities, and happy hour are regularly planned. But also -- the Product team collaborates separately with Engineering, Design and QA to hold team events that are offsite and hilariously fun. Some examples are a trip to the mountains, escape rooms, and Knotts.

Mitch

Director of Product Management

What projects are you most excited about?

The two upcoming projects I'm most excited about are our Slack integration and the development of a public 3rd party developer API. With the release of both of these new initiatives, we'll be giving auditors and developers more powerful ways to interact with our platform.

Josh

Software Engineer

What makes someone successful on your team?

To be successful as a designer at AuditBoard, you need to be eager to learn and collaborate. Since our products focus on an industry that lacks great design, we love designers who can solve complex problems within a given system and be an advocate for the users.

Mac

Sr. Visual Designer

What unique initiatives do you have that encourage innovation?

We focus on the following to drive innovation:
- Engage and empower the entire team
- Hire for and build our culture around mentorship and letting the best ideas rise
- Intense focus on the customer and discovering/solving their problems

Hayes

Senior VP of Engineering

How do your team's ideas influence the company's direction?

As part of the Implementation Team, we hear directly from our customers what their needs are, what's working well and what could be improved. We understand their requirements and take that back to Engineering and/or Product to see what the best solution is. Customer feedback definitely plays a role in how we prioritize new releases and features.

Leann

Manager of Implementation

What are AuditBoard Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Culture Committee, Women at AuditBoard and Allies
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
When we are back in the office, we provide free lunch on Monday, Tuesday, Wednesday, Thursday, Friday.
Game Room
Ping Pong. All-day, every day.
Stocked Kitchen
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Fitness Subsidies
Free gym membership
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
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