Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories.  We have more than 20 years of product development, branding and marketing success. To match the rapid growth and launch of several amazing new products, we are seeking an Senior Social Media Buyer-Paid to join our Marketing and Advertising Department.

This is an exciting new role for an individual with a passion for creating digital demand across top paid social channels (with an emphasis on Facebook, Instagram and Pinterest) for multiple emerging and legacy health and beauty brands.

The ideal candidate has a proven track record of identifying and acquiring new customers through top paid social channels (with an emphasis in FB/IG) while achieving all KPI’s. As a Senior Social Media Buyer, you will work closely with the Paid Social Acquisition team and will be responsible for planning, optimizing, implementing and analyzing paid media campaigns across multiple brands in a fast-paced environment. The role requires the ability to operate on both a strategic and tactical level, touching all aspects of a campaign and responsible for proper and timely execution of all assigned work. 

We are looking for an enthusiastic, detail oriented, team-player, who is hungry for success and growth! 

WHO YOU ARE:

• A true team player with the ability to collaborate well with many stakeholders.
• Demonstrated skills in performance marketing and online customer acquisition.
• Ability to handle multiple competing priorities in a fast-paced environment.
• A media buyer at heart who understands what moves a customer to connect with a brand and purchase.
• Demonstrated strength in execution and analysis.
• Self-motivated and results driven.
• Adapt to change in ever growing environment.
• Organized, attention to detail.

  ESSENTIAL FUNCTIONS:

• Build, manage and optimize multi-million dollar performance campaigns on Facebook and Instagram.
• Budget management on a daily, weekly, monthly basis.
• Continually evaluate and recommend optimizations to hit revenue goals.
• Manage and analyze Facebook analytics.
• Troubleshooting data discrepancies, tracking issues etc
• Generate weekly and monthly reports highlighting key metrics and providing insights into optimizations.
• Use data to drive marketing decisions.
• Deep understanding of Facebook’s advertising creative standards
• Stay up to date with platform updates and trends.
• Analyze the results and make optimization recommendations while the media is live and use historical data to improve results for the next buying cycle.
• Work with brand and in-house creatives to manage and meet all deadlines on paid media deliverables.
• Manage timelines for creative refreshes with the creative team.
• Preparing advertising testing schedules and timelines for brand onboarding, campaign launch, and ongoing account optimization and maintenance.

JOB QUALIFICATIONS:

• 3+ years of paid Facebook advertising experience; deep knowledge of Facebook ads manager.
• Insider knowledge of Facebook’s advertising algorithm, audience segments, bidding strategies and scaling techniques.
• Track record of efficient campaigns that are conversion based (NOT engagement focused ie. likes, comments, shares, etc.).
• Must have an advanced understanding of split testing, reporting, and optimization for performance-based ROIs.
• Clear understanding of difference between branding and direct response social initiatives.
• Excellent writing and verbal communication skills.
• Experience working with Facebook sales and customer success teams to mitigate / resolve issues.
• Deep understanding of Facebook’s advertising creative standards.
• Managed Facebook advertising budgets exceeding $2M annually.
• Advanced knowledge of Google Analytics.
• Fast learner who can work on a team and independently.