Senior SEO Analyst

| Greater LA Area
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Ranker is looking for a data-driven, creative, and collaborative Senior SEO Analyst to join the team in Los Angeles and drive organic growth. In particular, we are looking for an SEO with a good head for content across broad topics. 

This position is a unique opportunity to help lead Ranker's efforts in an ever-evolving, critical space and work with all departments of the company. The ideal candidate is highly strategic, resourceful, creative, analytical, entrepreneurial, and collaborative.

To be successful in this role you must be able to demonstrate a clear ability to develop tactics and SEO campaigns that drive the business goals: audience growth, engagement, acquisition, reach, and more. You are passionate about data analytics, digital marketing, and growth hacking. 

What You’ll Do:
Editorial
  • Work closely with editorial staff to maximize the search traffic potential for each piece of content.
  • Educate and provide regular feedback to writers on headlines, keyword usage, meta tags, URL structure, keyword analysis and related aspects of SEO
  • Provide recommendations to the Ranker editorial team related to keyword and content trends as well as the performance of specific pieces of content
  • Work in real time to optimize top traffic driving stories in a highly competitive industry
  • Proactively analyze current search trends and provide guidance to the editorial team as appropriate.
  • Find new opportunities to maximize search rankings for groups of strategic keywords around holidays and major tentpoles
Product
  • Collaborate with different teams to propose improvements to the existing content offerings to further maximize search traffic potential
  • Provide SEO feedback during development of new site features.
  • Document SEO guidelines and provide internal training to organizations to keep the latest SEO techniques top of mind.
  • Stay abreast of notable search industry updates, especially changes to the Google algorithm

Experience Needed: 
  • Minimum 3-5 years of SEO related work experience.
  • Experience with SEO analysis pertaining to keywords, trends and performance
  • Analytically focused with the ability to recommend and implement optimization from review of performance data.
  • Strong core ability to triangulate metrics against goals and prioritize accordingly
  • Demonstrated success with increasing organic referral growth
  • Self-motivated individual who is driven towards continual improvement of projects
  • Must be scrappy, have an entrepreneurial spirit and require minimal oversight
  • Deep understanding of the nuances of an individual piece of content from an intent POV. 
  • Ex.- a dry listing of funniest movies of the year vs. a descriptive image friendly version of funniest movies of the year 
  • Understanding of editorial time (cost) of different versions of content and pros and cons with regards to SEO potential, potential conversions
  • Understanding of “competition” on the SERP and when to invest in a particular piece of content 
  • Understanding of both “clickable content” and “searchable content;” understanding of framing of said content on SERP or social feed 

About Ranker/Watchworthy:
Ranker, a Quantcast Top 50 site in the US, attracts more than 20 million monthly unique visitors worldwide and is the leader in fan-powered rankings on just about everything. Whatever the topic - TV, movies, video games, sports, brands, food, lifestyle - Ranker puts the vote into the hands of millions rather than a few critics to answer the questions we are most passionate about. Over 1 billion votes now power Ranker Insights, a treasure trove of psychographic correlation data that delivers personalized consumer recommendations (“if you like X, you’ll also like Y, Z”), and also audience insights to marketers, studios, and platforms seeking a deeper understanding of consumer tastes and preferences. Launched in 2020 and powered by Ranker Insights, Watchworthy is the only statistically relevant, crowd-sourced TV recommendation app available to consumers. Ranker made #187 on Deloitte’s 2019 Technology Fast 500 featuring the fastest growing companies in North America and Built In LA’s Top 50 Mid-Sized Companies To Work For in 2020. Headquartered in Los Angeles, Ranker also has offices in Chicago and NYC.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • VueLibraries
    • ExpressFrameworks
    • FlaskFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • MySQLDatabases

Location

Located conveniently in the Mid-Wilshire district, minutes from Beverly Hills, Miracle Mile, and the 10 Freeway.

An Insider's view of Ranker

How does your team reward individual success?

What I love about being a part of Ranker's Audience Development team is that one person's success is celebrated not just as a personal victory, but as a triumph for our whole team. Every day we are encouraged to step outside of the box and speak our minds; to be creative and analytical without fear of rejection.

Amanda Bennett

Audience Development Specialist

What projects are you most excited about?

The best part about working at Ranker is the wide variety in the types of projects we might work on. We could be working on site optimization one week and creating big data management systems the next. Our latest project is a soon-to-be-released TV recommendation app that utilizes the latest in web development and machine learning tech.

Skylar Wolf

Senior Software Engineer

How does the company support your career growth?

Ranker offers me the opportunity to flourish in a completely original creative manner. Working here has provided me with the opportunity to cover a large array of subjects I'm passionate about such as pop-culture and entertainment. By treating my voice and skill sets as an asset to the company, I have been given a sense of freedom and growth.

Erin Maxwell

Entertainment Editor

What is your vision for the company?

Our focus for 2020 is expanding Ranker beyond our high-trafficked site (Quantcast Top 50) via growing video, globalization, licensing Rankings IP, growing the Ranker Insights business unit and most importantly, launching a new game-changing personalized TV recommendations app.

Clark Benson

Founder & CEO

What's something quirky about your company?

At Ranker, we are all about votable lists. We even have an enormous, interactive list on display in our lobby — anyone in the office can arrange the items on the list to their own taste. Anything from top sitcom moms to fictional pets you'd love to have, there's always a good debate going on. We even vote on our favorite catered lunches!

Andre Rodriguez

PR Manager

What are Ranker Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Vacation & Time Off Benefits
Generous PTO
Acme Co. employees receive between 10 and 10 days per year of paid time off based on years of service.
Paid Holidays
Paid Sick Days
Employees receive 48 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Company Outings
Acme Co. hosts company outings Monthly.
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per month.
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
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