Senior Product Marketing Manager

| Santa Monica

As a Senior Product Marketing Manager, Mid-Market at EZ Texting, you will own the go-to-market and launch activities for all products targeting mid-sized businesses, agencies and other high-potential customer segments. You will define and drive product positioning and messaging as well as create compelling content and sales enablement tools. 

To excel in this role, candidates must be team-oriented, have a ‘can do’ attitude and be comfortable working in a fast paced, cross-functional team environment. The ideal candidate will have a solid track record of marketing success. He or she will be an expert in translating technical features into benefits, and will have an understanding of SaaS technology and marketing strategies. 

Key Responsibilities:

  • Develop go-to-market strategies and lead product launches.

  • Be the expert on mid-market businesses, how they evaluate, buy and use text messaging solutions; be the expert on the competition and how to beat them.

  • Produce externally facing content such as customer stories, webinars, datasheets, feature briefs, white papers, web updates, and more.

  • Create internally facing content that is both compelling and easily consumable, including sales playbooks, training, competitive positioning, FAQs and pricing guides.

  • Build strong cross functional relationships with other teams including Sales, Partnerships, Business Intelligence, Marketing and Product Management. 

  • Optimize the offer strategy for the market(s) including positioning, messaging and packaging of plays to drive sales and customer satisfaction.

  • Monitor and report out on the impact of sales plays across the different segments. Get feedback early and often from the sales team and iterate and evolve plays as needed, and build funnel for future plays.

As our ideal candidate, you are:

  • An exceptional writer with experience creating varied content. 

  • A high-energy, creative and resourceful self-starter with a “can do” attitude that excels in a fast-paced environment, adapting quickly to changing business needs. 

  • A strong collaborator that can work cross-functionally to get things done. 

  • A flexible individual willing and able to wear many hats. 

  • A tech-savvy marketer capable of understanding complex technical concepts and simplifying them for our customers. 

  • Available to work in our Santa Monica, CA or Austin, TX office, 

Required Skills:

  • 5 years of marketing experience
  • 3 years of product marketing experience
  • Bachelor's degree in Marketing, Business or related field 

Benefits:

  • Fully paid medical, vision, dental and life insurance for self (50% for families)

  • 401(k) Plan

  • Stock options

  • Paid vacation

  • Unlimited sick leave

  • Fully stocked kitchens

  • Dog friendly office

  • And many more additional perks…


Read Full Job Description
Apply now

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • ZendFrameworks
    • GuiceFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • S3Databases
    • Google AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • WordpressCMS
    • HubSpotCRM

Location

EZ Texting, voted a Best Place to Work since 2014, is located a block away from the Pacific Ocean and the world-famous 3rd Street Promenade.

An Insider's view of EZ Texting

How does your team reward individual success?

Our team goes out to lunch once a month to celebrate each other’s success. We've also done some team bonding. During our last team bonding event, we went snowboarding and skiing in Mammoth.

Eileen

DevOps Engineer

What does your typical day look like?

Every day at EZ Texting is awesome, because it's always different! Whether it be developing a new feature for our customers or coming up with new ideas that help innovate the space of texting! Every day is exciting at EZ Texting!

Aman

Software Engineer

How has your career grown since starting at the company?

I started at EZ Texting almost 8 years ago as an intern. I've had the opportunity to learn new skills which directly elevated my career path. The company invests in development, both professionally and personally. Recently, my role has shifted towards Business Development. I feel very fortunate to work for a company that invests in its employees!

Shannon

Director of Global Connectivity

How do you empower your team to be more creative?

We educate the team on what the business is trying to do and where the areas of struggle are. Once we are on the same page, we create an environment where departments take employee feedback regarding challenges and opportunities. A culture of transparency creates an environment where creativity is aimed at solving real problems for the business!

Vijesh

Co-Founder & CTO

How would you describe the company’s work-life balance?

At EZ Texting, we have always held ourselves to a high standard of respecting our employees work-life balance. We have a work-hard environment, but the happiness of our employees is always put first. We are here to achieve all company goals set forth while keeping the employee spirits constantly high

Chris

Customer Success Manager

What are EZ Texting Perks + Benefits

EZ Texting Benefits Overview

We have amazing perks for each of our employees here at EZ Texting. From Stock Options to FULLY PAID Medical Benefits, the list goes on!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
EZ Texting disability insurances covers you for both short-term and long-term disability.
Dental Benefits
Fully Paid
Vision Benefits
Fully Paid
Health Insurance Benefits
Fully Paid
Life Insurance
EZ Texting covers you for life insurance with a payout of 2X an employee's annual salary. Employees also have an option to purchase additional coverage.
Wellness Programs
EZ Texting hosts a wellness activity once a month which includes things like yoga, meditation, nutritionist guest speaker, massages, etc.
Retirement & Stock Options Benefits
401(K)
Company Equity
EZ Texting offers stock options through its employee profit sharing program, including vesting over a four-year period.
Performance Bonus
EZ Texting compensation plans include an annual bonus for all regular full-time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
EZ Texting offers up to 3 months of maternal leave and up to 4 weeks of paid paternity leave for new parents with at least 1 year of tenure.
Flexible Work Schedule
EZ Texting offers a flexible work schedule outside of core hours (10AM-4PM)
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
EZ Texting offers 2 weeks of paid time off for all employees and up to 4 weeks off for tenured employees of five years or longer.
Paid Holidays
EZ Texting offers all employees paid time off to observe all major holidays. Each employee also receives an additional 5 floating holidays per calendar year.
Paid Sick Days
EZ Texting offers UNLIMITED sick leave for all employees.
Perks & Discounts
Beer on Tap
EZ Texting offers Rally Fridays
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
EZ Texting has fully stocked kitchens including unlimited snacks, coffee, tea, etc.
Some Meals Provided
EZ Texting provides a weekly catered lunch on Tuesdays.
Happy Hours
EZ Texting provides an in-house Happy Hour on Fridays.
Parking
EZ Texting provides a parking pass at one of the local lots or we will reimburse your monthly parking expenses. We also will compensate you for opting out of a parking pass.
Pet Friendly
EZ Texting has a dog friendly environment.
Relocation Assistance
EZ Texting offers a relocation assistance reimbursement.
Fitness Subsidies
EZ Texting reimburses it's employees up to $70 per month for a gym membership.
Professional Development Benefits
Tuition Reimbursement

Additional Perks + Benefits

Here at EZ Texting we focus on our employees' happiness. We encourage professional development and also want employees to maintain a healthy work-life balance.

More Jobs at EZ Texting10 open jobs
All Jobs
Finance
Data + Analytics
Dev + Engineer
Marketing
Operations
Content
Data + Analytics
new
Santa Monica
Operations
new
Santa Monica
Marketing
new
Santa Monica
Operations
new
Santa Monica
Content
new
Santa Monica
Operations
new
Santa Monica
Finance
new
Santa Monica
Developer
new
Santa Monica
Marketing
new
Santa Monica
Developer
new
Santa Monica