GoGuardian is on a mission to transform education by helping to protect students in the digital space from harmful and distracting content and supporting their mental health. We partner with schools to identify learning patterns and maximize the academic potential of every student. With GoGuardian, educators can engage students with more effective resources while also promoting online accessibility in the most applicable way for their school population.

While this job posting uses "El Segundo, CA" as the location, please note this role is currently being recruited for remote work or reporting to headquarters if within commuting distance. 

The GoGuardian Product Marketer is a champion of discovering how to effectively communicate the value of GoGuardian’s products to prospects and customers. To do this, you’ll spend a significant amount of time learning about our customers and prospects, (along with their daily challenges, desires, and the way they make buying decisions) so that you know them better than they know themselves. You are also comfortable with learning about our solutions at a deep level along with why and how they are better than competitive solutions. You are able to take these strategic insights and use them to creatively develop messaging and positioning that resonates with buyers. 

You’ll work closely with our Marketing, Sales, and Customer Success teams to provide tools, resources, collateral, training, and other materials to empower them to be successful. Equally as important, you’ll support your marketing counterparts to develop GTM programs that create awareness, drive demand, and improve customer retention. 

We’re a passionate team that believes education is the highest point of leverage we have in improving society. We’re looking for someone who not only wants to be part of a great team but who wants to change the future of education as well.

What You'll Do

• Collaborate cross-functionally to develop product positioning and messaging that resonates with our buyers, and then turn that messaging into collateral, sales enablement materials, and campaigns
• Partner with our product team to drive the launch of new products and features.
• Collect product user stories to be used across the organization.
• Collaborate with the Operations and Product teams to develop automated onboarding and activation sequences.
• Market intelligence—be the expert on our customers, including the problems and desired outcomes for both buyer and user personas.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Lead and drive development of a 360 GTM plan for the products you support in conjunction with our growth marketing and revenue teams, including key activities to drive demand and improve retention.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, optimize campaigns and programs accordingly, and report back to the business on required changes.
• Understand and support our sales channels; develop internal and external collateral and train them on how and when to use it.

Who You Are

• 6+ year of Marketing experience, 4+ years of Product Marketing experience
• EdTech experience, or time spent working in B2B, B2G, or a highly regulated industry is a plus
• Ability to craft compelling positioning, thought leadership content, and a range of marketing assets including on-message product demos and sheets
• Ability to use data and analytics to drive decision making, experience setting and delivering against measurable marketing metrics
• Outstanding organizational, communication (verbal/presentation/written), and people skills
• Able to juggle multiple demands on your time and workload
• Strong communication and writing skills, team player with ability to work across multiple business lines with cross functional teams
• Bachelor’s degree preferred

What We Offer

• A varied and challenging role in a multinational and highly innovative company
• A robust benefits package including health insurance, 401(k) retirement savings plan with company match, employee stock option plan, paid parental leave, 13 paid company holidays, and much more
• Development and further training opportunities for shaping and realizing your career goals
• Exceptional colleagues with a passion for EdTech

GoGuardian is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. GoGuardian does not discriminate against employees, applicants, interns or volunteers on the basis of race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, pregnancy, marital status, sex, age, sexual orientation, military and veteran status, registered domestic partner status, genetic information, gender, gender identity, gender expression, or any other characteristic protected by applicable law.

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