Senior Performance Marketing Manager
Ettitude is a direct to consumer brand providing the world’s healthiest and most sustainable bed sheets. We developed the world’s only new generation bamboo lyocell fabric that is extremely breathable, hypoallergenic, antimicrobial, eco-friendly and at the same time, way softer than cotton. Our customers say it makes their Egyptian cotton sheets feel like sandpaper and are replacing all their cotton sheets with ettitude bamboo sheets. It’s the bedding of the future.
Since launching into the USA market in Nov 2017, our brand has already quadrupled in revenue and team, and we’re now ready to further expand our US team in sunny Los Angeles. We are looking for an experienced performance marketer who’s keen to help grow the brand. While education and experience is always appreciated, a great attitude is what will ultimately decide if you join our team.
Our ideal candidate will be ambitious and has a proven track record of executing and analyzing marketing campaigns through testing and optimization ideally within B2C E-commerce industry.
Your responsibilities would include:
·Customer Acquisition including paid social, paid search, display, partnerships, out-of-home;
·Oversee the Implementation of digital marketing campaigns on paid social channels (e.g. Facebook, Instagram, Pinterest)
·Website optimization including A/B testing, email collection, landing page customization;
·Analyze and extract meaningful marketing insights from various channels and analytics platforms, to drive ROI and help define channel attribution models
·Develop dashboards that provide actionable insights and visualization into user and channel performance relative to KPIs, projections, and historical performance.
·Review and present data-driven analysis of campaigns and marketing strategy
Preferred Qualifications
·4+ years of relevant experience
·Bachelor's degree in an analytical field or related field
·Experience in campaign management, measurement, ROI, and attribution
·Solid track record of inspiring action based on data-driven insights
·Proven ability to work on a small team, with a high level of autonomy in a high-growth environment
·A collaborative, team-oriented and efficient working style
·A deep level of curiosity about customers and user journeys
·Experience at a fast growing-startup or marketing agency is a plus.
Ettitude benefits and perks:
Generous employee discounts
Health insurance
Work for a fast growing international brand
Salary 80k-100k based on experience
This position is full-time based in Los Angeles.