Overview:

•  Analyze growth strategies, initiatives and report on performance and ROI’s across all channels for a multi-billion dollar company.
• Optimize customer experience and buyer journey to best retain and re-engage returning customers
• Stay ahead of social trends, propose tests and trial programs to expand our presence and grow audiences on new platforms
• Work with cross functionally to identify and establish medium to short term strategic priorities and targets in line with OPSkins overall business objectives and ensuring successful execution
• Identify areas of potential improvement, recommend changes and execute policies and procedures to maximize effectiveness
• Partner with team members to shape and evolve digital customer experience
• Manage OPSkins e-commerce platform

 Responsibilities:

• Develop and implement all digital marketing efforts across online channels such as SEM, Affiliates, Display, Email, Video, Social Media.
• Optimize SEO and drive website traffic through new customer acquisition
• Develop performance media plans to maximize impact on traffic, ROI and revenue
• Utilizes competitive industry and business analysis to define digital opportunities
• Continuously tests new digital opportunities with current and potential partners
• Create, forecast and maintain key digital metric reports and dashboards for traffic and acquisition, conversion, spend and revenue forecasts.
• Determine optimum use of budgeted funds to achieve strategic marketing objectives
• Communicate effectively to identify opportunities to improve existing spend
• Build scalable analyses to measure results and adjust strategy
• Update executive team on key industry trends, media research, marketplace conditions, and how it all impacts the client; make strategic recommendations accordingly
• Demonstrate ability to execute performance driven digital media campaigns and efficiently hit client metrics.
• Provide direct support to the marketing and creative team i.e. updating product channels, creating tracking links, gathering key insights

 Qualifications:

• 7 years of online marketing strategy experience
• Proficiency with Google Analytics, SEM, Affiliate Marketing, Display Advertising, Email Marketing, Social Media Management.
• Experience working in the ecommerce, or gaming industry
• Experience managing marketing spend/budget
• Familiarity with quantitative and qualitative data collection
• Attention to detail and confidence with analytics and numbers
• Ability to take initiative and work well in a team environment
• Passion for data analysis, internet marketing, entrepreneurship, and startup culture
• Effective collaborator, able to easily work as a team with clients & internal team.
• Ability to operate in a fast paced, ever-changing, technically demanding environment