Senior Marketing Manager

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Tinder is actively looking for a great Senior Brand Marketing Manager to join the Tinder marketing team. This role’s main priority will be the building of marketing strategies and execution of go-to-market plans, in collaboration with team members across the organization. This role will also be responsible for measurement, analysis, and reporting performance of campaigns against business and marketing goals in terms of ROI and KPIs.

As a Senior Marketing Manager, you will:

  • Assist the Senior Director Marketing in developing and executing marketing strategies and integrated go-to-market plans
  • Map out appropriate marketing mix and make strategic recommendations on paid media mix for all campaigns
  • Draft strategic briefs and assemble presentation decks
  • Work cross functionally and build relationships with internal creative, PR, Business Development, Partnerships, Product, Design, and Content Teams in order to strengthen ideas and creative, and build holistic and effective campaigns
  • Manage the day-to-day logistics of project plans by owning timelines, budgets, and analysis/recaps/reports
  • Be fully knowledgeable on the Gen Z audience and stay current on the cultural calendar
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and threats
  • Work closely with Consumer Insights and Analytics, pre and post campaigns, to establish goals and report/track progress against business metrics
  • Be the strategic voice of the brand and provide support for the design, development and implementation of all consumer facing touchpoints to ensure consistency of brand vision

We're looking for:

  • Bachelor’s degree
  • 6+ years of experience with brand strategy
  • Ad agency experience preferred
  • Right brain creative thinking paired equally with left brain analytical and data-driven reasoning
  • Innovative mind with innate curiosity to try and test new things
  • Exceptional verbal and written communication skills
  • Excellent project management skills and executional abilities
  • Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment
  • Thrive in a fast-paced environment, and high comfort level with ambiguity and adapting to change
  • Organized, attentive-to-detail, and proactively takes initiative

As part of our team, you’ll enjoy:

  • The hustle of a startup with the impact of a global business
  • Tremendous opportunity to solve some of the industry’s most exciting problems
  • Working with an extraordinary team of smart, creative, fun and highly motivated people
  • Comprehensive health coverage, a competitive salary, 401(k) match, and meaningful equity
  • Unlimited vacation and flexible working hours
  • Daily catered lunches, an endless supply of refreshments, fitness classes, and social events
  • A modern, uplifting work environment in an ideal location
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Location

Tinder has offices in Los Angeles, San Francisco, and Palo Alto.

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