We're looking for a meticulous Senior Manager, Social Media to join our Media team. This role is a hybrid of art and science, combining social and creative expertise with data-driven insights and recommendations. This role will navigate the full lifecycle of our clients' multi-million dollar campaigns. This is an integral position within a high-performance, fast-paced team, and will require strong industry knowledge in social and content marketing best practices. Our ideal candidate is self-motivated, curious, analytical, a strategic thinker and able to navigate competing priorities to ensure that our high-value clients get optimal results.

What You'll Bring: 

• 4 + years experience in paid media execution and strategy across paid social channel/platforms, preferably in performance marketing.
• Minimum of 2+ years of hands-on experience across variety of platforms including Facebook Ads Manager, LinkedIn, YouTube, Pinterest and/or Snapchat.
• In addition, experience in any of the following channels is preferred: Programmatic, Video, Email.
• Widespread application of audiences, including experience with 1st, 2nd and 3rd party audience data via DMP or CDP.
• Expertise in tracking strategy and ensuring quality implementation by working with team to set up and troubleshoot pixels.
• Experience in trafficking with third party ad server such as Campaign Manager (formerly DoubleClick Campaign Manager).
• Proficiency in Excel, Word, and PowerPoint.
• Ability to manage multiple tasks and deliver results in a fast-based environment
• Meticulous attention to detail.
• Strong verbal & written communication skills.
• Working understanding of cross media channels, specifically SEM/SEO best practices.
• Influencer and/or Content Marketing experience is a huge plus.
• Retail/eCommerce category experience also a huge plus.
• Finally, you must be a constant student of digital media – no matter how many years of experience you have under your belt. You must see these disciplines as areas of your mastery – from the basics to the most complex. In short, we are looking for passion, pursuit of perfection, kaizen, and constant innovation to increase the Company’s performance and resources.

What You'll Do:

• Media Planning /Management
  • Work with client and agency team to plan/oversee the execution of social media budgets, cadence of launches/calendar.
  • Work with team to develop/execute innovative social media plans for various target audiences, campaigns, initiatives and promotions.
  • Monitor, measure and continually update best practies by platform for team
  • Identify client opportunities for emerging Paid Social targeting, optimizations, and units.
  • Research and monitor competitive social media campaigns and share analysis and recommendations with team members.
  • Identify and build Audience and Creative trends and insights to inform planning
  • Lead – Curate ,write and deliver optimization analysis based on business goals (ROAS, CPA,  CPL, R/F etc.).
  • Maintain and QA client reporting, working with our Business Intelligence team to ensure campaign reporting integrity.
  • Ensure proper trafficking and data tracking of campaigns.
  • Work across channel teams to develop testing metrics and priorities by channel/client.
  • Management & Thought Leadership
  • Support social team members, channel/media team leadership, and agency relationships.
  • Oversee, define, and maintain channel management (internal & client external) – strategic planning, media execution, creative/brand guidelines, reviewing/approvals.
  • Improve and streamline channel efficiencies and workstreams.
  • Partner and collaborate with cross-function channels & teams (Strategy, BI, Creative), to support omni-channel strategies, align with media and maximize opportunities.Serve as in-house channel expert. Keep internal and client teams up to date with best practices recommendations and industry trends.
  • Build strong relationships with key partners and leaders.

Perks:

• Competitive salary and bonus structure

• Company-sponsored medical, dental, vision, life/ADD, and long-term disability insurance
• Generous PTO, starting at 3 weeks/year

• Flexible Spending Account
• 401(k) with fully-vested 4% employer matching
• Company phone or cell plan reimbursement
• The latest Apple or PC equipment
• Dog-friendly Fridays
• Flexible hours and possibility for remote work days
• Company-sponsored parking
• Fully stocked kitchen

Still reading? Great! Send your resume our way and tell us why you’re the best.
 

DuMont Project is an Equal Employment Opportunity Employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law.

In order to mitigate workplace risk and implement best employment practices, DuMont Project may conduct background checks, reference checks, credit checks, drug test, and skill tests (such as MS Excel) of all potential employees. Employment at DuMont Project is conditional upon successful completion of each test required for the position.