Senior Manager, Performance Marketing

| Greater LA Area

Tinder is looking for a Senior Manager of Performance Marketing that will be responsible for the strategic direction and oversight of our digital marketing portfolio. We’re looking for a proven, collaborative digital leader who is an expert in digital marketing strategy and can drive growth across the entire customer journey (e.g. acquisition, conversion, engagement, monetization). This is a highly cross-functional role that will collaborate with digital marketing, brand marketing, analytics, finance, product, and strategy in order to drive growth across all areas of the marketing funnel.

Our ideal candidate will solve strategic marketing problems in order to drive business results using data and cross-functional insight to make informed decisions and influence the marketing roadmap. Reporting to the Director of Performance Marketing, this candidate will have deep expertise in articulating and evangelizing a comprehensive paid digital strategy, launching new channels, building programs both domestically and internationally, and building and scaling teams, infrastructure, processes and analytics.

In this role you will:

  • Own paid channel performance - research, forecasting, planning, execution, and analysis.
  • Possess a deep understanding of how digital marketing drives user growth, monetization, and engagement.
  • Communicate objectives, strategy, and performance results across cross-functional teams.
  • Lead the development, refinement, and implementation of a cross-channel Digital strategy across the entire user lifecycle and broken down by user Segmentation, collaborating with Data Science, Analytics, and Engineering to operationalize company goals.
  • Collaborate across the marketing team to build a cohesive and consistent marketing strategy across our Digital ecosystem.
  • Develop our paid channels as well as all processes, policies, and procedures across multiple channels including social, retargeting, video, display and other paid channels to accelerate growth
  • Apply deep knowledge of Martech ecosystem/integrations to drive efficiency and scale.
  • Possess a strong command of user lifetime value models and design our next generation of business metrics reporting and forecasting models.

What we’re looking for:

  • Demonstrate ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes.
  • Possess a strategic and business-forward mindset - understand how to work towards broad business objectives and navigate in an ambiguous business setting
  • Be creative and collaborative - you love working with a team and creatively solving challenging problems.
  • Use crisp communication to sell your ideas and drive innovation forward.
  • Be able to prioritize and execute tasks and projects in a fast-paced environment.
  • Be self-motivated, comfortable working independently with minimal direction.
  • Desire to learn quickly, develop new skills, and take calculated risks.
  • SQL experience and strong A/B testing knowledge a huge plus
  • A minimum of 7 years of finance, performance marketing, operations or strategy consulting experience
  • Knowledge of the full marketing funnel, from awareness and consideration all the through acquisition, engagement, and monetization
  • Structured, concise, and thoughtful communication, with experience framing and solving problems
  • Expertise cultivating relationships across all levels at Tinder
  • Experience leading cross-functional teams and managing projects
  • Complete comfortability operating in Excel as well as all Microsoft Office/Google Doc environments

As part of our team, youll enjoy:

  • The hustle of a startup with the impact of a global business
  • Tremendous opportunity to solve some of the industry’s most exciting problems
  • Working with an extraordinary team of smart, creative, fun and highly motivated people
  • Comprehensive health coverage, competitive salary, 401(k) match and meaningful equity
  • Unlimited vacation and flexible working hours
  • Daily catered lunches, endless supply of refreshments, basketball court, fitness classes and social events
  • Modern, uplifting work environment in an ideal location
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SwiftLanguages
    • BashLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • SQLAnalytics
    • PythonAnalytics
    • TableauAnalytics
    • PhotoshopDesign
    • SketchDesign
    • PrincipleDesign
    • ZeplinDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • LeanplumCRM

Location

Occasionally referred to as WeHo, West Hollywood sits between Beverly Hills and Hollywood in Los Angeles.
Tinder helps people put away their phones for a hot minute so they can meet in real life
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An Insider's view of Tinder

How do you collaborate with other teams in the company?

The Data Engineering team builds infrastructure to empower better decision-making for all teams at Tinder. We support Backend and Client engineers as they send billions of events daily to our pipeline, collaborate with Data Science and Analytics to architect solutions for quantitative analysis, and partner with Marketing to build reporting tools.

Kate

Engineering Manager - Data

What makes someone successful on your team?

The Tinder iOS Core team includes talented iOS engineers with a broad range of experience. Our team members share a passion for building delightful user interactions and we are dedicated to continuous improvement. Working together, we learn from each other and to grow our skills and ship products that deeply impact users daily lives.

Garo

Engineering Manager - Feature Team, iOS

What is your vision for the company?

My vision for Tinder Engineering is a culture of collaboration, learning and experimentation, growth, and technical excellence. Our product exists to bring people together, so too does our company bring together people of different backgrounds and specialties to create an amazing impact together.

Tom

VP, Engineering

What are Tinder Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Pre-tax savings spending account for health care (up to $2,650/year) and dependent care (up to $5,000/year) expenses
Disability Insurance
Dental Benefits
Dental preventive, restorative and orthodontia care for you and eligible dependents
Vision Benefits
Vision exam and corrective care for you and eligible dependents
Health Insurance Benefits
Health care preventive and illness coverage for you and your eligible dependents
Life Insurance
Basic Life Insurance, Basic Accidental Death & Dismemberment (AD&D) Insurance, Supplemental Life Insurance, Supplemental (AD&D) Life Insurance
Wellness Programs
At Tinder HQ in LA we have a Personal Trainer on Mondays, Yoga Instructor on Tuesdays and Breathworks on Wednesdays.
Onsite Gym
Tinder HQ has a basketball court onsite
Retirement & Stock Options Benefits
401(K) Matching
50% match (up to 3%)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
All new Mothers and Fathers are eligible for 12 weeks of paid leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Tinder's unlimited paid vacation policy allows employees to take time off work as they need, providing they comply with manager approval
Generous PTO
Paid Volunteer Time
Paid Holidays
Tinder offers employees paid time off to observe all major holidays
Perks & Discounts
Beer on Tap
Beer & wine!
Casual Dress
Commuter Benefits
Tinder employees have access to a WageWorks Savings account allowing them to put money aside, pre-tax, up to IRS limits for commuter expenses
Company Outings
Tinder has company wide Holiday & Summer parties
Free Daily Meals
Tinder has catered lunch & dinner everyday as well as catered breakfast on Fridays
Game Room
Ping pong, darts & foosball at Tinder HQ in LA
Stocked Kitchen
Tinder has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored LaCroix you can handle
Happy Hours
Tinder hosts monthly New Hire Happy Hours as well as ad hoc celebrations for new releases & accomplishments
Parking
Tinder employees are assigned to one of 3 parking garages within a 1 block radius from the office
Recreational Clubs
Tinder Beach Volleyball, Soccer & Dodgeball
Relocation Assistance
Tinder offers relocation reimbursement to cover moving costs and travel expenses
Fitness Subsidies
All Tinder employees will be able to enroll at Equinox for $230/month.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Tinder offers tuition reimbursement for all full-time employees of up to $5,000 annually
Diversity Program
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