Senior Manager, Marketing Operations at HopSkipDrive
Who we are
HopSkipDrive is the innovator in youth transportation, getting kids to their highest potential by removing mobility barriers, one ride at a time. Our platform is the safe, dependable transportation solution schools and families rely on to get kids where they need to go. Through our proprietary technology and innovative safety measures, our platform provides transportation solutions for school districts and families across the country. In addition, we partner with county governments and non-profits to help ensure educational access for some of our most vulnerable youth. We understand that transportation can be the difference between success and struggle, which is why we’re on a mission to use innovative technology, coupled with operational expertise and new thinking to help kids reach their full potential by providing a safe, dependable way to get them where they are going.
From our founding, when 3 moms came together to develop HopSkipDrive as a solution to their challenges getting their own kids where they needed to go, we have continued to innovate and execute, growing to now serve more than 7 markets across the country. We have driven more than 5 million safe miles while getting 750,000+ kids to more than 6,000 schools. Backed by top tier VCs and strategic investors, and with more than $27M in funding, we’re reinventing youth transportation.
We are based in downtown LA. Our mission, our enormous market potential, our team and the technology challenges we are solving make HopSkipDrive one of LA’s Best Places to Work.
Who you are
You are an A+ player who is looking for a challenging and rewarding experience. You are inspired by the mission we are pursuing and by the opportunity to define a new category in an incredibly fast-moving market. You are excited to bring your best everyday, to learn from those around you and to push hard while contributing to our powerful vision of positively impacting kids’ lives everyday.
At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.
The Senior Manager, Marketing Operations will be responsible for scaling our marketing communications across all B2B audiences and lifecycle stages, using marketing automation and other tools to help engage, nurture, acquire, onboard, retain, and grow client relationships with school districts, charter schools, private schools, nonprofits, and county agencies. You will join an experienced team with a clear strategy and a world class tool kit, and develop content, communications, automation, and other tactics that converts prospects to buyers and improves satisfaction, retention, and ridership across our client base. You will drive a dramatic increase in relevant and welcome marketing touches to prospects, leads, opportunities, and clients. You will contribute to a healthy culture of professionalism and accountability, meet deadlines with remarkable consistency, and set the standard for “dependable teammate.”
In doing all of these things, you will learn more than you can imagine, and help kids realize priceless opportunities through mobility.
Your Primary Responsibilities
Continue to expand relevant, high-impact marketing touches to all audiences and segments and take primary responsibility for exceeding our MQL and opportunity rate goals each quarter
Lead the development, execution, and optimization of all lead gen, lead nurture, pipeline nurture, and client lifecycle campaigns and automations
Optimize for continual improvements in lead conversion rates, close rates, and funnel velocity
Establish workflows and information flows (dashboards, BI insights, ad hoc analyses) that drive campaign success and timeliness
Master and administer our Pardot instance, assuming ownership for deliverability, template development, reporting and analytics, syncs and integrations with SFDC, etc.
Work with Sales leadership and Sales Ops to refine our view of the buyer journey and design and produce SalesLoft cadences to engage and acquire specific verticals, segments, and named accounts
In partnership with Sales Ops, ensure strong data quality and accessibility
Work with Sales Ops to develop and execute a strong strategy and framework for marketing measurement, dashboards/analytics, and attribution
Participate in the development of campaign strategies and the identification of content needs; while this is an execution role at heart we welcome your ideas
Work with Client Success and Product to refine our view of the client journey and prescribe cadences to expedite on-boarding, grow ridership, solicit referrals, and support client QBRs
Create a smarter system for the management of marketing content and creative
Ensure smooth cross-channel integration, primarily with paid digital and direct mail
Ensure adherence to brand standards across all campaigns and automations
Direct the development, enrichment, and cleansing of prospect lists
Create marketing dashboards and automate them; conduct ad hoc reporting and analysis
Identify gaps in our tech stack and recommend additions and integrations as needed
Support the expansion of HopSkipDrive into new markets (the really fun part!)
Undergraduate degree from an accredited college or university
3-5 years’ experience with marketing technology, email marketing and marketing automation, digital, and operations
1-3 years’ hands-on experience using marketing automation software (vs. basic ESPs)
Experience with lead qualification, scoring, and nurture
Experience with A/B testing and conversion rate optimization, as well as a highly-cultivated test-and-learn mindset
Capable of juggling lots of campaigns at once, successfully
Relentless attention to detail
Excellent communication skills, both verbal and written
Great attitude every single day, especially when the work is hard
A passion for the discipline of marketing that manifests as a desire to learn and grow in this job; you know that marketing is your field and you want to practice it here
Experience with ABM or hybrid ABM strategies
User experience with Pardot
User experience with SalesLoft
Hands-on experience administering other marketing automation software
Nice to Have:
- Some startup hyper-growth startup experience
- Some paid digital experience
- Experience administering Pardot
What you will get
We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer competitive market comp, BYOD technology reimbursement, unlimited vacation, FSA, medical, dental and vision, 401(k), weekly catered lunches, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential.