About Tala

Headquartered in Santa Monica, California, Tala is a mobile technology and data science company that is working to expand financial access, choice and control to underserved consumers globally. Tala’s smartphone app instantly evaluates customers for credit using only the data on their devices and delivers customized loans in minutes.

We are reinventing credit by using alternative data to underwrite customers in real time, without reliance on traditional credit reports and helping our users build an entirely new financial identity through digital credit. Our proprietary identity and credit scoring technologies have helped us lend to over 1M+ customers overlooked by traditional finance – with the goal of serving an estimated underserved population of 3 billion globally!

Our Mission

At Tala, we see the world differently. We’re driven by a fundamental belief in people, and we work hard to prove their potential. We take risks that others won’t, in order to put more power in our customers’ hands. Every day, we challenge the limits of a system that has left 3 billion people behind – committing to building a world where underserved people everywhere have financial access, choice, and control. We call this way of doing things Radical Trust. We think trust will be the currency that drives a better financial system – one that sees, understands and serves more of the world’s people.

The Role

We are looking for a Manager, Marketing Analytics that is passionate about developing a deep understanding of the business and using data to drive important strategic analysis and operational decision-making. This role will lead marketing analytics.

What you’ll do:

• Enhance our LTV methodology; help optimize the media spend across marketing channels based on ROAS and LTV
• Define metrics and dashboards to measure the performance of Growth and Product teams
• Actively monitor, analyze and report on the health of marketing contribution to pipeline, channel and campaign ROI, funnel efficiency, TAM penetration, and goal achievement
• Partner with Growth, Product and Finance leaders on long-term planning, strategy and infrastructure
• Improve and refine existing channel forecasting tools in partnership with marketing managers
• Work across Marketing and Finance teams on setting acquisition and retention goals and projections; communicate the risks, opportunities and drivers of forecast variances in an insightful, proactive way to facilitate timely and informed decision making
• Partner with channel managers to develop best-in-class testing frameworks to facilitate accelerated growth through actionable outcomes at the most efficient spending level
• Monitor and analyze repeat borrower metrics to identify re-engagement opportunities
• Translate business questions into analytic hypotheses, data needs and reporting requirements
• Partner with Data Analytics team to build a reporting infrastructure that supports the needs of the Growth and Product teams; ensure reporting integrity and alignment with other Tala teams
• Develop best practices, build process improvements, and mentor analysts to improve overall analytics function at the company

Who you are:

• A collaborative self-starter. You’re excited to pursue new initiatives and love to partner with cross-functional leads to move the business forward
• You have the ability to translate insights into action. You not only build complex marketing models, but you’re able to distill key learnings and use those insights to drive strategic planning and initiatives
• A highly innovative problem-solver. You approach a problem from different perspectives and use your holistic understanding of the business to see new opportunities/risks; you have a keen eye for operational and technical efficiencies
• You have strong relationship-management skills, with the ability to interact with stakeholders of all levels to understand their interests and goals
• Passionate about social enterprise and find meaning in working to make the world a better place.

What you’ll need:

• Strong communication skills with the ability to influence in an unstructured, cross-functional environment
• 5+ years of relevant experience in marketing operations, finance and/or analytics. Bonus points for experience at a high-growth tech startup!
• Strong communication skills with the ability to influence in an unstructured, cross-functional environment
• Deeply analytical problem-solver
• Strong proficiency in Excel, experience with data analytics languages (e.g. SQL, Python) and/or data visualization tools (e.g. Looker, Amplitude, Tableau)

Additional Information

Tala, formerly known as InVenture, is backed by Google Ventures, IVP, Revolution, Ribbit Capital, Lowercase Capital, Data Collective, Collaborative Fund and other leading venture and impact investors. In 2016, Fast Company ranked Tala, formerly known as InVenture, as one of its top 10 companies in Money, and Forbes named Tala as one of the top 50 FinTech companies in the world. Additionally, Tala’s work has been highlighted by the New York Times, the Financial Times, the Wall Street Journal, TED, and Wired, among others.

Benefits and Perks

We offer a competitive benefits package including comprehensive health and wellness coverage, 401k and reimbursement for commuting expenses. To promote healthy work-life balance, we offer unlimited paid time off and paid parental leave. At Tala, we provide enriching opportunities for personal and professional development, including travel to our global markets to meet with actual customers.

We truly believe that inclusion fosters innovation and we’re proud to have a diverse team with a wide variety of backgrounds and experiences. We focus on hiring talented people regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.