Description

About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further. With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.

Overview

We are looking for a Senior Manager of Integrated Channel Marketing, a highly visible role in the LegalZoom marketing organization to drive cross-channel campaign strategy, planning and measurement. S/he will deliver the integrated campaign plan that maximizes paid, owned, and earned to deliver full funnel objectives, from brand to DR, with advertising and with content. Most importantly, s/he will iterate upon this plan through always-on testing and optimization of channel, audience, and creative. The ideal candidate will have experience harnessing insights and data to develop a strategy, prowess in envisioning 'the big picture' while keeping an eye to tactical details, strong storytelling skills, and digital fluency. S/he will have a track record of leading cross-functionally to mobilize teams and influence senior stakeholders, and will report to the Director of Integrated Channel Marketing.

You will

• Develop omni-channel campaign strategy across paid, owned, earned channels spanning a variety of initiatives from content marketing to partnerships and promos
• Strategize role of each channel, program flighting, key messaging points, and asset needs across channels
• Harness consumer and business insights into briefings and strategies for channel teams to then execute
• Identify, establish, and implement objectives and KPIs by channel that drive to holistic company goals
• Project manage, coordinate, and partner with internal channel teams to drive execution and management of initiatives
• Facilitate an always-on testing discipline that establishes test roadmap, hypotheses, and actionable insights that lead to relentless campaign optimization and iteration

Skills and experience

• 6+ years of analytical marketing experience (e.g. e-commerce, gaming, food delivery), either in-house or agency, with core skillset in cross-functional strategy development
• Excellent communication skills (written and verbal) and attention to detail, comfortable presenting to executives and partners, and ability to tailor altitude and talk tracks to audiences
• Proven track record of leading and collaborating with cross-functional teams on initiatives
• Fluent in offline and digital media math, attribution models, and media measurement philosophies
• Ability to analyze business data trends to inform decisions that will fuel company growth
• Excellent project management, organizational, and prioritization skills
• Strength in storytelling, particularly in Powerpoint presentations
• Motivated self-starter with spirit of inquiry, curiosity, and entrepreneurship who's comfortable with operating in the grey

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity.