Senior Manager, Demand Generation

| Santa Monica
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ABOUT MOMENTFEED

You will be an integral part of a rapidly growing, cutting-edge technology company with VC backing and huge growth potential. We believe in taking risks and that revolutionary ideas can come from anywhere and anyone.

THE ROLE

MomentFeed is looking for an experienced Demand Generation Manager to take ownership of all outbound marketing programs including lead nurturing, syndicated content, PPC, webcasts, and direct marketing campaigns. This person will be responsible for defining the company’s demand generation plan, executing multi-channel campaigns, and measuring the success of those campaigns. This will initially be an individual contributor role with a high level of autonomy and accountability. The Demand Generation Manager will report directly to the Vice President of Marketing.

Key Responsibilities

  • Develop and manage an integrated demand generation plan
  • Understand the key verticals and stakeholders of our highest value enterprise prospects
  • Lead Marketo and SFDC efforts around leads, automation and lead assignment
  • Define goals and metrics for all demand generation programs, including: lead nurturing campaigns, webcasts, syndicated content, direct marketing campaigns, and PPC programs
  • Track, measure, and analyze campaign performance, and improve overall program effectiveness over time
  • Own complete campaigns from idea to execution
  • Oversee outside agencies and third parties related to digital demand generation efforts
  • Implement testing methodologies to continually improve campaign performance
  • Develop and manage direct marketing efforts aimed at the highest value prospects

Requirements

  • 5+ years of experience designing and executing effective B2B lead generation programs
  • First-hand experience working with marketing automation solutions such as Marketo and Salesforce
  • A track record of success in taking an analytical approach to demand generation and exceeding lead generation targets
  • Dedicated to measuring ROI
  • Committed to driving down cost-per-opportunity
  • Comfortable with a balance of day-to-day execution and high-level strategy
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Location

Around the corner from Santa Monica Pier, we're walking distance from 3rd Street Promenade and directly in front of a Metro Expo Line station.

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