Senior Digital Marketing Manager

| Pasadena
Spokeo is a people search engine that both enlightens and empowers our customers. With over 12 billion records and 18 million visitors per month, we reconnect friends, reunite families, prevent fraud, and more.

As the Senior Digital Marketing Manager, you will be responsible for managing a huge paid marketing campaign with tens of millions of dollars of annual budget that drives millions of users a month from a variety of emerging and popular marketing channels, such as Search Engine Marketing, Display, Social Media Marketing, and more. You will play a pivotal role in driving Spokeo’s growth and advancing our mission of transparency, and this position will report directly to our VP of Digital Marketing.

Responsibilities:
  • Manage, optimize, and own the performance of paid marketing campaigns across SEM, Display, Social, and other digital marketing channels
  • Measure and monitor KPIs across devices, products, campaigns, and channels to improve profit margins, grow revenue, identify opportunities for improvement
  • Build high-performing audience solutions, list creation, segmentation, bidding tiers, and expansions
  • Work closely with 3rd-party marketing platforms to test cutting-edge features, technologies, and methodologies
  • Manage marketing tags and pixels, including overall tracking strategy, implementation, and reporting
  • Help improve the messaging, communication, and user experience for customer acquisition funnels by leveraging marketing insights, analytics, and A/B testing
  • Help develop go-to-market and channel strategies through in-depth keyword research, market study, and competitive analysis

Requirements:
  • A Bachelor’s degree in Marketing, Economics, Business Administration, or equivalent experience
  • 5+ years of experience with search-engine marketing and direct-response marketing at high-traffic web companies or major digital marketing agencies
  • 5+ years of experience with bid management and campaign optimization, such as managing multiple CPA and LTV margin targets
  • 3+ years of experience with consumer subscription business model
  • Hands-on experience managing large-scale Paid Search, Display, and Paid Social campaigns with ad budgets over $2M a month
  • Expert experience with Microsoft Excel or Google Sheets, such as VLOOKUP, Pivot tables, and chart building 
  • Experience with funnel optimization, such as optimizing ad copies and landing page messaging
  • Experience with Google Analytics and Google Tag Manager

Recruiters or staffing agencies: Spokeo is not obligated to compensate any external recruiter or search firm who presents a candidate or their resume or profile to a Spokeo employee without 1) a current, fully-executed agreement on file and 2) being assigned to the open position (as a search) via our applicant tracking solution.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • KafkaLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • HootsuitCMS
    • SalesforceCRM
    • SendGridEmail
    • Salesforce for Marketing CloudEmail
    • FullContactLead Gen

Location

Our office is a short drive from downtown LA and a quick walk from the Metro Gold Line. Incredible restaurants and vibrant Old Town and the Rose Bowl!

An Insider's view of Spokeo

What’s the vibe like in the office?

The key thing that we do well is transparency. We share all stats (good and bad), and we go a step beyond just sharing information by providing context to promote understanding. We always endeavor to be authentic and true to our core values.

Harrison

CEO

How do you collaborate with other teams in the company?

Everyone is very accessible. Anytime I am working with other departments (which is often), I just walk over and have a face to face or send a quick message.

Brady

Customer Experience Manager

How does the company support your career growth?

"We try to invest in the long term for our teammates' careers. We want to see them grow and develop and we actively set growth goals for each individual teammate. Our team is small enough so every member can make a big impact quickly, while still being large enough to allow specialization."

Byron Wang

Vice President of Engineering

What is your vision for the company?

I see Spokeo continuing to strive to be a forward-thinking technology company that delivers people data and helps our customers use people data intelligently.

Maggie

Vice President of Operations

What does your typical day look like?

In my day to day as a designer at Spokeo, I work with multiple teams on most projects. The voices of my teammates and the synergy between us have made my work better.

Clara

Senior Visual Designer

What are Spokeo Perks + Benefits

Spokeo Benefits Overview

We take care of our team members and their families. Here’s some of what you can expect:

HEALTH INSURANCE
Spokeo covers 100% of the medical premium for employees and 80% for dependents with no waiting period

401(K)
Spokeo will match 100% of your 401(k) deferral up to 3% of your annual base pay earnings. No Vesting Period to Receive Matching!

PAID TIME OFF POLICY
9 paid holidays
Full time employees earn 1.5 vacation days every full month worked for a total of 18 days per year.
Full time employees will receive 1 extra vacation day per year for every full year worked (up to 5 years).
Six (6) sick days per year, issued on the first of the year.

Other Perks
Flexible hours
Casual dress
Daily free catered lunch
Full pantry/fridge with endless snacks and beverages
Game room

Culture
Partners with Nonprofits
Spokeo Search Angels, scholarships, philanthropy and in the local community - including the Junior League of Pasadena, SWE, she codes, Pasadena Women In Technology, Innovate Pasadena and Rails Girls.
Eat Lunch Together
Daily Stand-up
Open Door Policy
Team-Owned Deliverables
Open Office Floor Plan
Diversity
Highly Diverse Management Team
Unconscious Bias Training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Remote Work Program
Family Medical Leave
Company-Sponsored Family Events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Free Daily Meals
Game Room
Stocked Kitchen
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and Learns
Continuing Education Stipend
Paid Industry Certifications

Additional Perks + Benefits

We have our very own, dedicated Culture Team that is separate from Human Resources.

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