Senior Digital Marketing Manager

| Greater LA Area
ZestFinance is looking for the next great addition to our Marketing Team. Could it be you? Zest’s unique AI-powered underwriting technology suite, ZAML, helps lenders and underwriters effectively predict credit risk to increase revenues, reduce risk and ensure compliance. Over the last 18 months, we’ve fueled the adoption of machine learning driven underwriting for some of the leading financial institutions in the world. During that time we’ve reimagined the role of our digital marketing efforts, and have built a great foundation, with digital as a core piece of the strategy. Now, we are poised for the next era of growth.
You will help us test, validate and build out new programs to scale our digital marketing acquisition, nurturing and conversion efforts by applying a blend of strategic, creative and scientific thinking with a set of well-honed digital marketing skills. Eventually you will help build a team and scale the digital marketing efforts in line with the company’s growth.

In this role you will:

  • Manage all aspects of online/digital marketing including managing performance marketing investments/vendors, website optimization and digital content distribution and promotion a (particularly paid search)
  • Develop and implement the strategic roadmap for utilizing digital marketing across the entire marketing and sales funnel, while partnering with key stakeholders on overall multi-channel strategy
  • Manage the building, scaling and optimization of paid digital marketing campaigns for specific KPIs
  • Establish and track key performance indicators and other supporting metrics to measure digital marketing effectiveness and ROI
  • Seek out and share analytical insights that demonstrate the specific value of digital platforms, channels, and programs
  • Manage the digital marketing budget and create compelling business cases for future investment
  • Champion data-driven decision making and experimentation within the marketing team and across the organization

We are looking for:

  • Minimum of 7+ years of work experience in a B2B Tech organization as a digital marketer including both the strategic management and the hands on execution of program development across the entire funnel
  • Excellent leadership skills with the confidence to build and lead a world class digital marketing team
  • Expert in online advertising management and optimization
  • Strong ability to vet and manage external vendors & agency partners
  • Ability to synthesize data and analytics from a wide variety of sources into concise, actionable insights and recommendations
  • Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization
  • Strong ability to develop and implement plans while continuously monitoring results and implementing continuous improvement methodologiesInnate ability to stay in tune with and take advantage of emerging technology trends and platforms within web/digital marketing
  • Experience with website and landing page optimization
  • Experience working within marketing automation platforms (Marketo, Hubspot, etc.) a huge plus

Perks and benefits:

  • People – the best part of Zest
  • Robust healthcare plans, matching 401K and unlimited vacation time
  • Dog friendly office with lounge areas, video games and gigantic jigsaw puzzles
  • On-site gym with employee run fitness classes
  • Generous family leave policy (6 month maternity leave/3 month paternity leave)
  • Tuition reimbursement, conference allowance and Zest talks
  • Complimentary massages, manicures, pedicures and more
  • Daily catered lunches from LA’s best restaurants and fully stocked kitchen
  • Company happy hours, social events and outings

About ZestFinance:
ZestFinance, Inc. applies its unique credit-decisioning technology platform — based on data science and machine learning — to help lenders effectively predict credit risk so they can increase revenues, reduce risk and ensure compliance. ZestFinance was founded in 2009 by Douglas Merrill and a team of former Google employees with the mission of making fair and transparent credit available to everyone.
We are committed to diversity in hiring, professional development, and everyday discussion. Zest is determined to hire crazy smart people who are different from each other to create broad thinking, lots of different ideas, and by extension, the best team possible.

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Technology we use

  • Engineering
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks

Location

The office has lots of great fun after work activities, such as bars, escape room games, and an indie theater.

An Insider's view of ZestFinance

What's something quirky about your company?

All of our conference rooms are named after famous 80's bands and have the records on the door to help us keep them straight! Our benefits rooms features hair metal band Poison, our main boardroom is Iron Maiden, and my favorite conference room is Devo.

Lucy

Executive Assistant

How do you collaborate with other teams in the company?

Some of the best ideas for my team have come from family style lunches with a random group of coworkers. Our open office space allows unfettered access to everyone in the company, and when you couple that with reasonable confidence that you’re surely not the smartest person within earshot, cross-functional collaboration at Zest is just status quo.

Jose

Business Operations Associate

What makes someone successful on your team?

A successful Business Analyst at ZestFinance embraces new and challenging problems, takes ownership of driving a team to develop data-driven, rigorous solutions, and clearly communicates those solutions to a variety of stakeholders. And they do all of that while never taking themselves too seriously and remembering to have a good time!

Leland

Lead Business Analyst

How do you empower your team to be more creative?

The first step is to create a safe space where they feel that they can give voice to ideas and get feedback. So I try to encourage openness and I try to show my team that their input is valued. When people know that they can share their ideas, and that behavior is rewarded and reinforced, they’re more likely to be thoughtful and creative.

Jay

CTO

How do your team's ideas influence the company's direction?

I love working in a talented team with individuals from a variety of backgrounds. Across the board, we have expertise in a comprehensive set of data science problems, and our ever-growing aptitude in predictive modeling enables and encourages senior management to pursue novel, challenging goals. It’s thrilling to see such direct impact of my work.

Ozan

Data Scientist

What are ZestFinance Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
ZestFinance’s wellness program provides free yoga classes, an onsite gym, unlimited vacation plan and generous family leave to keep employees happy and healthy.
Onsite Gym
ZestFinance has a state-of-the-art fitness center with cardio equipment, weights, and fitness classes.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
ZestFinance’s 401(k) retirement plan matches 50% of an employee's contributions up to 3.5% of their annual base salary.
Company Equity
ZestFinance’s equity plan allows employees to share ownership and achievement in our company.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
ZestFinance provides 6 months paid maternity leave with the option to return to work part-time for 6 months after that (for new primary caregivers) and 3 months paid paternity leave (for new secondary
Flexible Work Schedule
ZestFinance offers a completely flexible schedule outside of core hours. Our experienced team can build market-leading systems – without working 15-hour days in the office.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
ZestFinance’s unlimited vacation policy gives employees the flexibility to travel and take time off.
Generous PTO
Paid Volunteer Time
Paid Holidays
ZestFinance offers all employees paid time off to observe all major holidays.
Paid Sick Days
ZestFinance offers unlimited paid sick days.
Perks & Discounts
Beer on Tap
ZestFinance offers beer on tap as well as two fully stocked bars.
Casual Dress
ZestFinance’s casual dress code includes jeans, t-shirts and flip-flops every day of the week.
Commuter Benefits
To help reduce their carbon footprint, ZestFinance reimburses employees for their monthly Metro cards.
Company Outings
Each team has quarterly offsite outings like go-kart racing, paint & sip, and museum trips. In addition, we throw company-wide holiday parties.
Free Daily Meals
ZestFinance provides healthy, delicious catered lunches every day from some of LA’s best restaurants.
Game Room
At ZestFinance, we’re all about starting a little friendly competition with video games, ping pong, gigantic jigsaw puzzles and game nights.
Stocked Kitchen
ZestFinance offers a fully stocked kitchen complete with all the snacks and coffee needed to fuel your day.
Happy Hours
ZestFinance hosts a company-wide happy hour every Wednesday in our in-house bar.
Parking
ZestFinance employees don’t have to worry about parking—we have our own private lot and garage.
Pet Friendly
ZestFinance is proud to be a dog friendly office.
Recreational Clubs
ZestFinance employees participate in salsa club as well as basketball and soccer leagues.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
ZestFinance offers a wide range of programs including management and leadership development, along with an annual budget for attending conferences and tuition reimbursement.
Tuition Reimbursement
Diversity Program
Zestians are widely diverse, and at the same time, we’re united by a common DNA. We’re people who want to change the world. We’re on the customer’s side. We voice our thoughts and the best ide

Additional Perks + Benefits

People – the best part of Zest
Competitive salary and equity grants
Robust healthcare plans, matching 401K and unlimited vacation time
Dog friendly office with lounge areas, video games and gigantic jigsaw puzzles
On-site gym with employee run fitness classes
Generous family leave policy (6 month maternity leave/3 month paternity leave)
Tuition reimbursement, conference allowance and Zest talks
Complimentary massages, manicures, pedicures and more
Daily catered lunches from LA’s best restaurants and fully stocked kitchen

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