Senior Content & Social Manager
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Honey is helping millions save money on a daily basis and we're growing! We're looking for a Senior Content & Social Manager that will partner closely with the Director of Communications in developing, engaging and shaping the consumer's perception of the Honey brand and its products and services. Together, they’ll lead a team that develops go-to-market plans across multiple channels to deliver against both brand and financial goals.
Responsibilities
Content & Social
- Develop a marketing plan for how to best leverage content though the consumer experience
- Build, develop and execute social campaigns that foster brand affinity, create conversations and generate organic reach
- Measure, evaluate and optimize the effectiveness of social and content
PR
- Collaborate with PR agency on Trade and Consumer PR initiatives and launches
- Establish KPIs to understand effectiveness of PR efforts
- Partner with Media, Partnerships and Brand to keep abreast of trends and competitive landscape
Partnerships & Experiential
- Develop, build and execute a partnership strategy that outlines who we should work with, how to work together, and how to connect it to bigger brand goals
- Create capabilities that bring the brand to life in greater dimension through experience-based events and activations
- Build measurement capabilities to understand effectiveness of investments in partnerships and experiential
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